Worlds of Wonder: Experience Design for Curious People
Publishing Details
Worlds of Wonder: Experience Design for Curious People
By (Author) Erik Br
By (author) Stan Boshouwers
BIS Publishers B.V.
BIS Publishers B.V.
1st July 2018
Netherlands
Classifications
General
Non Fiction
745.4
Physical Properties
272
Width 210mm, Height 270mm
Description
Experience Design, the enterprise of creating immersive worlds around people seems to be the biggest star in todays marketing firmament. No other medium is more promising in connecting people to stories, places and ideas. What is the story behind this movement How did it evolve and what is the best way of navigating in this sector In this revealing book, two pioneers reconstruct the past 25 years, showing how constructed experience came to be central in our lives. They arrive at an original conclusion: immersive experience design is not just the latest new media extension. It is related to our way of being, of finding our way in life. When used in the right way, it serves as an instrument for massive, multi agent change. The Art of Wonder not only gives a thorough analysis of the psychological foundations of Experience Design and its rise into cultural and commercial realms, it also provides practical tips for how to build engaging worlds for your audiences. Larded with the light hearted history of their own XD-firm, one gets more than a feel for this way of work. From museums to theme parks and from A-brands to governments, Experience Design (XD) is paramount in today's creative industry. Imagination is becoming the ultimate canvas for connecting people to brands, stories, and places. It will be of interest to all students and professionals active in experience design, including their bosses and clients. Since the book contains a first person account of discovering what XD is, it will function as a companion for designers and senior managers alike, since a growing segment of todays' bigger organizations launches experiential marketing initiatives, posing new questions to their Marketing & Communication departments.
Reviews
Decades into today's experience economy, experience design remains very much an art rather than a science. 'Worlds of Wonder' exemplifies the state of that art, providing a beautiful, insightful, and wonderful view of the design of experiences that engage, inspire and even transform.
- B. Joseph Pine Il -
Co-author of The Experience Economy:
Work Is Theatre and Every Business a Stage
Author Bio
Erik Bar (Author)
Erik Bar and Stan Boshouwers studied Cognitive Artificial Intelligence at Utrecht University in The Netherlands. In 1991, they founded Tinker Imagineers, now one of the leading experience design agencies in Europe.Stan Boshouwers (Author) Erik Bar and Stan Boshouwers studied Cognitive Artificial Intelligence at Utrecht University in The Netherlands. In 1991, they founded Tinker Imagineers, now one of the leading experience design agencies in Europe.