Brand Lady Gaga

(Hardback)

Publishing Details

Classifications

Physical Properties

Description

Brand Lady Gaga: Storytelling in the Context of Music Stardom offers a close reading of Lady Gagas branding. Nelligan uses discourse and textual analyses to examine Gagas media interviews, product marketing, live performances, films and documentaries, songs, albums, and music videos, and she teases out the many narratives that shape Gagas public image. These include: Gagas relationship with her fans and the Monster collective; individual agency and neoliberalism in the marketing of Haus Laboratories; mental health and well-being and Gagas work with the Born This Way Foundation; LGBTIQ rights and social activism; creative agency and Gagas merging of pop music, couture fashion, and performance art; family relationships and Gagas connection to her late aunt, Joanne. These themes provide the basis for what Nelligan argues is Gagas central brand narrative of authenticity. The book contributes to ongoing debates on persona and image construction in popular music studies and provides insight into the political economy of stardom in 21st century pop music.

Author Bio

Kat Nelligan is a proud Gamilaraay woman and Lecturer in Music Industry in the School of Media and Communication at RMIT University, Melbourne. Kats research interests include youth justice and music, music and social and emotional wellbeing, and Indigenous storytelling through music. She is a songwriter, music producer (Ableton Live), and performer who composes music under the artist name of Zaffiri.