The Bloomsbury Handbook of Popular Music Video Analysis

(Paperback)

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Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide, and continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. Easily accessible to viewers in everyday life, music videos offer profound cultural interventions and negotiations while traversing a range of media forms. From a variety of unique perspectives, the contributors to this volume undertake discussions that open up new avenues for exploring the creative changes and developments in music video production. With chapters that address music video authorship, distribution, cultural representations, mediations, aesthetics, and discourses, this study signals a major initiative to provide a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form.

Reviews

Skillfully curated by Lori Burns and Stan Hawkins, this Handbook engages with a wide range of music video, from punk, indie rock, pop, country, R&B, and hip-hop to more experimental practices. The authors use multimodal analysis and the theories of hypermedia and transmedia to ensure cutting-edge analysis, while innovative readings based on gender, race, and religion help situate music video within its wider cultural, social, and political contexts. From big-budget productions to low-fi work and animation, this Handbook marks an exciting new turn for the study of Music Video. * Holly Rogers, Reader in Music, Goldsmiths, University of London, UK, and author of Sounding the Gallery: Video and the Rise of Art Music (2013) *
The Bloomsbury Handbook of Popular Music Video Analysis is an exciting collection of scholarship by both internationally renowned and up-and-coming scholars working at the cutting edge of music video studies. The essays here approach music video from a range of theoretical and aesthetic perspectives--from country to extreme metal, from the 1960s variety show to post-digital video, from Justin Timberlake to Laurie Anderson, from fat studies to religious studies: together these essays represent a stimulating and valuable addition to the field. * Freya Jarman, Reader in Music, University of Liverpool, UK, and author of Queer Voices: Technologies, Vocalities and the Musical Flaw (2011) *

Author Bio

Lori Burns is Professor of Music at the University of Ottawa, Canada. Her book Disruptive Divas: Critical and Analytical Essays on Feminism, Identity, and Popular Music (2002) won the Pauline Alderman Award from the International Alliance for Women in Music (2005). She was a founding co-editor of the Tracking Pop Series of the University of Michigan Press and is now serving as co-editor for the Ashgate Popular and Folk Music Series. Stan Hawkins is Professor of Musicology at the University of Oslo, Norway, and Professor in Popular Music at the University of Agder, Norway. He is author of numerous books, including Settling the Pop Score (2002), The British Pop Dandy (2009), Prince: The Making of a Pop Music Phenomenon (co-author Sarah Niblock, 2011), and Queerness in Pop (2016).