Hollywood Hype and Audiences: Selling and Watching

(Paperback)

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This is a multi-dimensional investigation of popular film as a commercial, cultural and social phenomenon. The book traces the circulation in Britain of three Hollywood films - "Basic Instinct", "Bram Stoker's Dracula" and "Natural Born Killers" - from marketing and critical reception to consumption in cinemas and on video. It draws on economic and discursive contexts and original audience research to trace how meanings, pleasures and uses are derived from popular film.

Author Bio

Thomas Austin is Lecturer in Media Studies at the University of Sussex