Designing for Screen: Production design and art direction explained

(Paperback)

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Design is at the essence of storytelling, but how does a production find its style and identity This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. .Explains the roles of the design team, including the production designer and art director .Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story .Looks at how and where to research ideas, and suggests ways to illustrate them .Explores the importance of images, colour, texture and space to captivate an audience .Shows how to prepare drawings and models using various media .Refers to film and television productions, and shows how design decisions contribute to the story AUTHOR: Georgina Shorter has worked as a professional designer and decorator for many years and has experience in film, theatre, music videos and commercials. She has lectured at the Wimbledon School of Art, Goldsmiths University of London and Central Saint Martins College of Art and Design. ILLUSTRATIONS: 150 colour photographs

Author Bio

Georgina Shorter has worked as a professional designer and decorator for many years and has experience in film, theatre, music videos and commercials. She has lectured at the Wimbledon School of Art, Goldsmiths University of London and Central Saint Martins College of Art and Design.