We Are What We Sell: How Advertising Shapes American Life. . . and Always Has [3 volumes]
Publishing Details
We Are What We Sell: How Advertising Shapes American Life. . . and Always Has [3 volumes]
By (Author) Danielle Sarver Coombs
Edited by Bob Batchelor
Bloomsbury Publishing PLC
Praeger Publishers Inc
15th January 2014
United States
Classifications
Tertiary Education
Non Fiction
659.10973
Physical Properties
Contains 3 hardbacks
2041g
Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American lifefrom what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Reviews
Each entry is supplemented with liberal notes and bibliography for further research and study, all of which are particularly helpful to those interested in advertising, consumer behavior, and American cultural history. . . . Recommended. * Choice *
Author Bio
Danielle Sarver Coombs, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University. Bob Batchelor, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University and academic coordinator of its online master's program in public relations.
