Running a Creative Company in the Digital Age

(Paperback)

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Description

Running a Creative Company in the Digital Age guides you through the joys and pitfalls of setting up and running your own creative company in the modern media climate. It covers all the details of company set up, structure, management and content production for digital, TV, festivals, charities/NGOs, education, brands and businesses, while being innovative with new business models and platforms. Other areas featured include Publicity and Advertising, Pitching for Business, protecting your ideas, working with talent, growth strategies and merging or selling your company.

Reviews

Running a Creative Company in the Digital Age will definitely help you understand how to go about this. It's essential reading for any writers and filmmakers who want to work for themselves or set up their own company -- Michelle Goode * Sofluid *
This plain-speaking, accessible guide to setting up a creative business demystifies the entire process, and does so from the unique perspective of a creative who has been there, done it and has the scars to prove it -- Nicola Lees * WFTV *
Should be on the reading list of every Media/Arts/Entrepreneurship college course in the country -- Rajesh Thind * founder of Pindu Productions *
Extensively researched... All that you need to know is addressed here. Put this book with your dictionary -- Elinor Perry Smith * Lock and Load *
an essential purchase...the book is a fascinating read which will place business matters into an understandable context -- Leo White * Kamera *

Author Bio

Lucy is an experienced managing director in the creative sector and has worked as executive and series producer, producer/director and production manager on shorts, features, drama series and documentaries for the BBC, ITV, Channel 4, Sky and Al Jazeera. She has also produced branded content, digital education projects and run several industry events. Her work has won BAFTA and RTS awards, been runner up for the Japan Prize and nominated for the Learning Onscreen awards. Lucy founded and ran production company Mandrake Films and has now founded a non-profit media organisation, Mental Abuse Matters. She teaches film and documentary production at University of the Creative Arts Farnham and various other universities and film schools.