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Understanding Society, Culture, and Television
By (Author) Paul Monaco
Bloomsbury Publishing PLC
Praeger Publishers Inc
30th July 1998
United States
Tertiary Education
Non Fiction
Media studies
Cultural studies
302.2345
Hardback
152
What is the real nature of television, and what is its place in contemporary society and culture In a provocative rethinking of the medium and its ensuring effects, this book argues that we have misunderstood television and have thus contributed to a distorted view of art and culture in the 20th century. During the final quarter of this century both in academic and popular circles, we have spread wildly exaggerated claims about television's undermining of human consciusness and behavior. Television has become a scapegoat for all sorts of societal and cultural ills. The arguments presented by many researchers on behalf of the ill-effects of TV are fundamentally weak and flawed. On the eve of the 21st century, the claimed distinction between high art and popular culture have become a final, hopeless repository of pedantry. Television can be understood only by viewing it as an art form, and measuring its role in society and culture in concerts with the first principles of human reason liberty.
"A rare treat - a calm, balanced and well-informed review of the myths and realities surrounding the nature of the medium [of television] and its audience ... Combining the lucideity of a Neil Postman and the scholarly instincts of a Herbert Gans, Monaco has written a book destined to become a classic in the field." W. Russell Neuman, Professor, Annenberg Public Policy Center, University of Pennsylvania.
PAUL MONACO is the Department Head of Media & Theatre Arts and Professor of Cinema/Video at Montana State University, Bozeman.