Understanding Society, Culture, and Television

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Description

What is the real nature of television, and what is its place in contemporary society and culture In a provocative rethinking of the medium and its ensuing effects, this book argues that we have misunderstood television and have thus contributed to a distorted view of art and culture in the 20th century. During the final quarter of this century both in academic and popular circles, we have spread wildly exaggerated claims about television's undermining of human consciousness and behavior. Television has become a scapegoat for all sorts of societal and cultural ills. The arguments presented by many researchers on behalf of the ill-effects of TV are fundamentally weak and flawed. On the eve of the 21st century, the claimed distinctions between high art and popular culture have become a final, hopeless repository of pedantry. Television can be understood only by viewing it as an art form, and measuring its role in society and culture in concert with the first principles of human reason and liberty.

Reviews

"A rare treat - a calm, balanced and well-informed review of the myths and realities surrounding the nature of the medium [of television] and its audience....Combining the lucidity of a Neil Postman and the scholarly instincts of a Herbert Gans, Monaco has written a book destined to become a classic in the field."-W. Russell Neuman, Professor Annenberg School of Communication, University of Pennsylvania
"Paul Monaco has more faith in individual intelligence than in the seductive power of television. He considers television an efficient form of popular entertainment, and lauds its increasing diversity in the late 1990s. Monaco rejects imitation and cultivation theories of TV influence, and strongly opposes recent government initiatives in media regulation (e.g., the v-chip). His book is stimulating and fun. It should interest a very broad audience."-Peter Lev, Professor of Mass Communication Towson University
[A] stimulating read for an undergraduate course intended to debunk the common supersimplication that TV causes behavior....[T]he book has insightful (even passionate) and certainly constructive messages about the roles of public education, politics and government, and advertising.-CBQ
"A stimulating read for an undergraduate course intended to debunk the common supersimplication that TV causes behavior....The book has insightful (even passionate) and certainly constructive messages about the roles of public education, politics and government, and advertising."-CBQ
"[A] stimulating read for an undergraduate course intended to debunk the common supersimplication that TV causes behavior....[T]he book has insightful (even passionate) and certainly constructive messages about the roles of public education, politics and government, and advertising."-CBQ

Author Bio

PAUL MONACO is the Department Head of Media & Theatre Arts and Professor of Cinema/Video at Montana State University, Bozeman. He is the author of several books on the cinematic arts and the history of culture, as well as being a filmmaker and video producer. As a producer/director for Montana Public Television, he has been responsible for numerous productions which have shown on public television, both regionally and nationally. Among these productions are Home to Montana, Bison in the Killing Fields, and Women, War, and Work (co-produced with his wife Dr. Victoria O'Donnell).