I Heart Girl

(Hardback)

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Description

Each face and body in Jessica Yatrofsky's I Heart Girl confronts the clichs of conventional gender stereotypes. The kind of hyper-sexualised images of women we so often see in the media are nowhere to be found; instead, we are given a new picture of what contemporary female culture looks like. The photographs depict young women - naked, clothed, hard-featured, delicate, both alone and in pairs. Some subjects are adorned by tattoos, some have piercings. Together, the subjects repaint the cultural landscape of gender and show an alternative perspective on beauty.

Reviews

"simple and soulful"
-Cosmopolitan

"Confounding traditional representations of women in mass media and undermining institutionalised notions of masculinity and femininity, her latest photographic offering, a monograph called I Heart Girl, is a stark study of real women, unadulterated and raw. Naked without being objectified, or clothed without accentuating the subject's gender, her subjects are a refreshing reminder that beauty and femininity come in a variety of forms"
-i-D

"A timely and ever-important rejection of the boring beauty standards imposed on women everywhere." -Dazed

As Seen In:
Cool Hunting
Styleite
Teen Vogue
NYMag.com/TheCut

Author Bio

Jessica Yatrofskyis a New York-based photographer and filmmaker. Focusing on body politics,beauty and gender, Yatrofsky's work spans across fine art and fashionphotographyas well as experimentaland documentary film.Her photographic work has been exhibited internationally and is part of thepermanentcollection with theLeslie Lohman Museum in New York City.