Setting Up a Successful Jewellery Business

(Paperback)

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Description

An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business. From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business. Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including: presenting your brand; protecting your designs; how much to charge for your work; selling to shops, galleries and individuals; creating your website and driving traffic to it; managing your time and finances plus other essential business skills. Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jewellers companion that provides the resources to take your business forward.

Author Bio

Angie Boothroyd is an independent jeweller based in London. She trained at London Guildhall University and the Royal College of Art and has exhibited her award-winning work throughout the UK and internationally, including at such prestigious events as Goldsmiths' Fair, London and COLLECT at the Saatchi Gallery, London.