Marketing and Buying Fine Art Online: A Guide for Artists and Collectors

(Paperback)

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This comprehensive resource walks artists, galleries, and resellers through the winning strategies, marketing tools and efficient tactics the most popular art and business web sites employ to attract viewers, promote sales, and establish long-term, credible presence. This valuable volume details a diverse range of emerging sales trends and opportunities on the Internet for traditional, original, and reproduction artwork. This first comprehensive guide to show the abundant opportunities available for the Internet savvy artist, collector, art student, art reseller, and Internet home-based business owner. It explains the changes in the art world caused by the Internet and details how to profit from it. It provides over 1,200 Internet reference outlets, and offers candid advice based on personal and professional experience. It provides a roadmap to future trends & selling outlets not traditionally embraced in art world circles, with easy to follow advice and information for readers not fluent in art world rhetoric on computers. It presents evolving opportunities for licensed products, greeting card publishing, print on demand Giglees, barter, auction exchanges, motion picture set decor, e-commerce stores, virtual art galleries, affiliate program and many others. This book is intended for artists, collectors, and art lovers interested in buying or selling art online.

Author Bio

MARQUES VICKERS is a professional artist whose figurative paintings and sculptures are exhibited internationally. He is an internationally recognized spokesperson on the growing marketing role of the Internet in the fine arts industry. He has established over 20 commercial web sites, which have received several Golden Web Awards from the International Association of Web Masters and Designers.