The Essential Guide to Business for Artists and Designers

(Paperback, 2nd edition)

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Description

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise. Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include: - Building networks and successful negotiation tactics - Promoting an engaging social media presence - Business planning and money management - Overview of legal, tax and intellectual property issues - Setting up a website and trading online - Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America. This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.

Reviews

Unravels the complexities of subjects such as taxation The author has considered almost every eventuality within the day-to-day running of businesses of various sizes Both newly graduated and seasoned freelancer will benefit from reading this book. * Jo Davies, Association of Illustrators Blog *

Author Bio

Alison Branagan is a visual arts and creative industries consultant and associate lecturer at Central Saint Martins, London, UK, where she teaches short courses in entrepreneurship, business start-up and self-promotion.