Management of Art Galleries

(Paperback)

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Description

What makes an art gallery successful How do galleries ensure their marketing is right How best should galleries approach new markets and customers, while still serving their loyal clientele Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK and Germany, Magnus Resch's insightful examination of the business of selling art, updated and revised for 2018, is a compelling read, with an approach that is both aspirational and practical.

Reviews

"Magnus gives the art world plenty to think about."New York Times

"At its core, Magnus's study explores the financial challenges facing galleries today. Anyone in the field can gain insights from his observations and research."Artsy

Author Bio

Magnus Resch lectures on cultural entrepreneurship at Europe's leading business school, the University of St Gallen, in Switzerland. He studied economics at Harvard University and the London School of Economics (LSE). Resch is the author of the previous two editions of Management of Art Galleries and the co-author of 100 Secrets of the Art World.