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BranD No.54: Come and Wrestle: Designer VS. Hanzi

(Paperback)


Publishing Details

Full Title:

BranD No.54: Come and Wrestle: Designer VS. Hanzi

Contributors:

By (Author) SendPoints

ISBN:

9789887406860

Publisher:

SendPoints Publishing Co., Ltd

Imprint:

SendPoints Publishing Co., Ltd

Publication Date:

15th March 2021

Country:

Hong Kong

Classifications

Readership:

Professional and Scholarly

Fiction/Non-fiction:

Non Fiction

Main Subject:
Other Subjects:

Design, Industrial and commercial arts, illustration
History of design

Physical Properties

Physical Format:

Paperback

Number of Pages:

200

Dimensions:

Width 225mm, Height 295mm

Description

The Issue 54 of BranD magazine uses "Come and Wrestle: Designer vs. Hanzi" as title, aiming at providing readers with the design thinking and application of Hanzi. The process of type design is just like a wrestling match, in which type designer can learn a lot. There is a competition between the typeface and type designer besides their relationship of teachers and friends, which is like a contest. This issue presents the existing rules and design methodology of Hanzi from the perspectives of knowing, designing, and using Hanzi. Five chapters are included in this issue: The Offense and Defense Between Traditional and Modern Typefaces; Heavyweight: Flexible Combinations; Freestyle Competition; Win by Technical Superiority; Dazzling Arena.

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