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Designing Graphic Illusions

(Hardback)


Publishing Details

Full Title:

Designing Graphic Illusions

Contributors:

By (Author) SendPoints

ISBN:

9789887928355

Publisher:

Sendpoints

Imprint:

Sendpoints

Publication Date:

12th March 2019

Country:

Hong Kong

Classifications

Readership:

Professional and Scholarly

Fiction/Non-fiction:

Non Fiction

Main Subject:
Other Subjects:

Design, Industrial and commercial arts, illustration

Dewey:

741.6

Physical Properties

Physical Format:

Hardback

Number of Pages:

256

Dimensions:

Width 215mm, Height 280mm

Description

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was black and blue or white and gold; Artists applied visual illusion to large 3D artworks which are so fascinating that a mass of spectators are willing to pay for taking a photo. Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw a wide public attention and bring economic benefits. This book has summarized 14 principles of visual illusion and 8 creation techniques, and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.

Author Bio

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.

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