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The B2B world has changed drastically since 2020, making content marketing more mission-critical than ever before. Content Marketing: Mission Critical explains how to harness this powerful tool for growth, even when resources are limited.

(Hardback)

Presenting the history of three major cutlery districts in Western Europe, this study is a resource for research on industrial development in 19th century Europe. It challenges the flexible specialisation thesis and argues that growing businesses had to develop competitive strategies for control over important resources.

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(Hardback)

Examines the commercial considerations that drive U.S. development assistance.

(Hardback)

Analyzes contracting out, the most widely used method of privatization, through the prism of economics.

(Hardback)

This book is for managers at the higher levels of supervision and in both private and public organizations, in-house attorneys and attorneys from outside legal firms that service corporate accounts.

The author first addresses the issue of the history and reasons behind the proliferation and expense of lawsuits in the business world.

(Hardback)

Offers information on the operation of the UIC system, showing employers how to control and reduce unemployment insurance compensation taxes. The authors draw on their own experience to show the intricacies and pitfalls of UIC. Sample documentation and the script of a UIC hearing are included.

(Hardback)

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns.

(Hardback)

This work presents 12 volatile ethical issues facing the music industry. Real-life examples depict both sides of each controversy, and there are primary sources and a list of resources. Among the controversies covered is the growing oligopoly of a few multinational music companies.

(Hardback)

Despite conflicting belief systems and other divisive problems, people can still learn from each other to create new knowledge. This challenging new book asserts that business conversations can be seen as social experiences through which we discover new ways of seeing the world, destroying the barriers between us.

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(Hardback)

Anna Kassulke provides a penetrating scrutiny of the most globally important concept of our time: money.

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(Hardback)

The result of an eight-year, international research study, this volume examines the methods used to promote occupational safety and health in the automotive industries of the United States, West Germany, Sweden, the United Kingdom, Japan, and Kenya.

(Paperback)

International trade liberalization historically has taken many organizational forms--unilateral, bilateral, minilateral, and multilateral. Given the proliferation of normative views about which of these should be pursued, economists and political scientists have devoted surprisingly little attention to the reasons for the observed variation in the

(Hardback)

(Paperback)

A history of the photocopier offers a portrait of reserved physics graduate Chester Carlson, who invented the copier to ease his job as a patent clerk and who saw his marketing efforts daunted by numerous rejections, before the head of Xerox research recognized the machine's potential.

(Paperback)

Grounded in cognitive, affective, and behavioral elements, speech anxiety is a serious problem for a large number of people and has been found to affect career development as well as academic performance.

(Hardback)

Nearly half of the Third World debt, or about $400 million, is owed by Latin America. How this has come about and what it means for Latin America's future are the subjects of twelve essays by experts on the Latin American debt problem.

(Paperback)

An introductory text on copyright law for editors, authors and publishers working with text and pictures, including guidance on economic rights for freelance writers, and how to manage content posted online.

(Paperback)

Can every allocation in the core of an economy be decentralized by a suitably chosen price system Werner Hildenbrand shows that the answer is yes if the economy has "many" participating agents and if the influence of every individual agent on collective actions is "negligible." To give a general and precise definition of economics with this proper

(Hardback)

(Hardback)

Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. This work examines advocacy processes by looking at corporate rhetoric, corporate cultures and the hidden sources inherent in both.

(Hardback)

While covering many traditional areas of finance and accounting, this innovative, comprehensive treatment of asset management brings together for the first time in one volume vital information on profitability, risk, working capital and cash management, portfolio management, accounts receivable and inventory management, and capital budgeting.