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This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's seven "M"s: material; mode; media; means; market; management; and money.

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(Paperback)

Gary Marker describes the pursuit of an effective public voice by political, Church, and literary elites in Russia as synonymous with the struggle to control the printed media, showing that Russian publishing and printing evolved in a way that sharply diverged from Western experiences but that proved to be highly significant for Russian society. O

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Professor Rammelkamp examines the St. Louis Post-Dispatch during its formative years, seeing it as the foundation of the highly successful World and of Pulitzer's career itself. Originally published in 1967. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the disti

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Whether watching baseball or undergoing heart surgery, Americans have bought a variety of goods and services to achieve happiness. Here is a provocative look at what they have chosen to purchase. Stanley Lebergott maintains that the average consumer has behaved more reasonably than many distinguished critics of "materialism" have suggested. He sees

(Hardback)

(Hardback)

This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.

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(Paperback)

Put Your Dream to the Testprovides a step-by-step action plan that you can start using today to see, own, and reach your dream. Dr. Maxwell draws on his forty years of mentoring experience to expertly guide you through the ten questions required of every successful dreamer.

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Investigates Vladimir Putin's war for control of Russia's vast oil reserves, in particular Mikhail Khodorkovsky's oil firm, Yukos. This title also investigates the complex world of Kremlin politics, including conspiracies and conspiracy theories, allegations that Roman Abramovitch plotted with Putin to destroy Khodorkovsky.

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A practical guide for managers for implementing effective performance management systems in the workplace.

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Explains how anyone who learns the power of vision, voice, vectors, and values in the lives of those around them can be an outstanding leader.

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(Paperback)

Combining commercial success with philanthropy and social activism, 'Quakernomics' offers a compelling model for corporate social responsibility in the modern world.

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Critics of qualitative educational evaluation frequently assume this approach is a monolithic entity rather than a multitude of varied approaches.

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Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

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How do people make judgments about what food is worth eating and what tastes good; how do such judgments come to be shared by groups of people; what social and organisational processes result in foods being certified as of decent or proper quality This book offers some answers to these questions from the perspective of the social sciences.

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Quality is an important competitive issue as customers demanding quality make it imperative to businesses to take it into serious consideration. This book, with an accounting perspective, examines how to define quality concepts as they relate to the specific activities of particular companies.