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Professor Rammelkamp examines the St. Louis Post-Dispatch during its formative years, seeing it as the foundation of the highly successful World and of Pulitzer's career itself. Originally published in 1967. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the disti

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(Paperback)

Whether watching baseball or undergoing heart surgery, Americans have bought a variety of goods and services to achieve happiness. Here is a provocative look at what they have chosen to purchase. Stanley Lebergott maintains that the average consumer has behaved more reasonably than many distinguished critics of "materialism" have suggested. He sees

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(Paperback)

Wisdom is an essential but often forgotten virtue that has suffered from centuries of misunderstanding and been largely abandoned in contemporary society. Pursuing Wisdom explores philosophical, theological, and scientific traditions to present lessons for future leaders ready to shape the world in a successful and sustainable way.

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This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.

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(Paperback)

Put Your Dream to the Testprovides a step-by-step action plan that you can start using today to see, own, and reach your dream. Dr. Maxwell draws on his forty years of mentoring experience to expertly guide you through the ten questions required of every successful dreamer.

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Investigates Vladimir Putin's war for control of Russia's vast oil reserves, in particular Mikhail Khodorkovsky's oil firm, Yukos. This title also investigates the complex world of Kremlin politics, including conspiracies and conspiracy theories, allegations that Roman Abramovitch plotted with Putin to destroy Khodorkovsky.

(Hardback)

Presents a pragmatic approach to identifying, supporting, and sustaining "hope" and channelling it toward productive ends to create more vibrant, creative, collaborative - and successful - workplaces. This work identifies the five key principles of hope and demonstrates how they can be developed in any type of organisation.

Part of the Comparative Work and Employment Relations series, Putting Labour in its Place is an edited collection, containing cutting-edge research and theoretical innovation on global value chains, the nature of work and labour process theory.

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A practical guide for managers for implementing effective performance management systems in the workplace.

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Explains how anyone who learns the power of vision, voice, vectors, and values in the lives of those around them can be an outstanding leader.

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(Hardback)

Critics of qualitative educational evaluation frequently assume this approach is a monolithic entity rather than a multitude of varied approaches.

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The first text to examine the use of qualitative research methods in health economics. It introduces students to the methods and demonstrates their application in case studies.

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The first text to examine the use of qualitative research methods in health economics. It introduces students to the methods and demonstrates their application in case studies.

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Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

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How do people make judgments about what food is worth eating and what tastes good; how do such judgments come to be shared by groups of people; what social and organisational processes result in foods being certified as of decent or proper quality This book offers some answers to these questions from the perspective of the social sciences.

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Quality is an important competitive issue as customers demanding quality make it imperative to businesses to take it into serious consideration. This book, with an accounting perspective, examines how to define quality concepts as they relate to the specific activities of particular companies.

(Hardback, 2nd edition)

Aims to reflect the industry's practices and efforts to provide products of a consistent quality that meet customers' needs. With information on technological advances and issues of globalization, this book shows the importance of incorporating product quality from the merchandising and design stages through production, delivery, and retailing.