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(Paperback)
By: Wordsworth
ISBN: 9781526751669
Readership/Audience: General
Publication Date: May 2019
Publisher: Pen & Sword Books Ltd
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Highly illustrated history of one of the World's most recognised and loved brands.
(Paperback)
By: Cherie Hu
ISBN: 9781501359514
Readership/Audience: Tertiary Education
Publication Date: Dec 2021
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Maurice Dubey
ISBN: 9780473552886
Readership/Audience: General
Publication Date: Feb 2021
Publisher: Point Publishing Limited
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Leadership lessons for successful business transformation.
(Paperback)
By: Rory Burke
ISBN: 9780958273374
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2011
Publisher: Burke Publishing
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(Hardback)
By: Colin Hunter
ISBN: 9781774580394
Readership/Audience: General
Publication Date: Dec 2021
Publisher: Page Two Books, Inc.
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In Be More Wrong, noted leadership coach Colin Hunter shows you why, in the age of disruption, it's never been more important to fail early, fail often, and fail forward.
(Paperback)
By: Karen Morley
ISBN: 9780648515999
Readership/Audience: General
Publication Date: Apr 2020
UK Publication Date: 11th February 2021
Publisher: Major Street Publishing
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Beat Gender Bias is for everyone who wants work to be better - to make a difference and play a bigger, more satisfying part in creating a more inclusive world.
(Paperback)
By: Steve Bayliss
ISBN: 9780995114241
Readership/Audience: General
Publication Date: Jun 2019
Publisher: Imagination Press
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Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of todays turbulent environment. But dont expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected observations.
(Hardback, Revised)
By: Marco Spies
ISBN: 9780500023709
Readership/Audience: General
Publication Date: Sep 2020
UK Publication Date: 1st October 2020
Publisher: Thames & Hudson Ltd
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This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.
(Hardback)
By: Rahel M. Felix
ISBN: 9783037682210
Readership/Audience: Tertiary Education
Publication Date: Sep 2017
Publisher: Braun Publishing AG
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Because real estate marketing is not a standard discipline within the context of a marketing-oriented education, this volume examines how the relevant tasks can be approached in order to find success in this increasingly relevant field of both economics and architecture.
(Paperback)
By: Viction Workshop
ISBN: 9789887774631
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2017
UK Publication Date: 26th October 2017
Publisher: Victionary
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New in the Brandlife series, showcasing some of the most stunning boutigue hotels and hostels
(Paperback)
By: Jason Feifer
ISBN: 9781399804592
Readership/Audience: Tertiary Education
Publication Date: Jan 2023
Publisher: John Murray Press
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The editor-in-chief of Entrepreneur magazine and host of the Build for Tomorrow podcast shows you how to adapt quickly and find opportunity in the face of change.
(Paperback)
By: Tom Golisano
ISBN: 9781400217632
Readership/Audience: General
Publication Date: May 2021
Publisher: HarperCollins Focus
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A no-nonsense guide to every aspect of starting and running a business, with life lessons thrown in for good measure.
(Paperback)
By: Dr Eileen Doyle
ISBN: 9780648294153
Readership/Audience: General
Publication Date: Nov 2018
Publisher: Major Street Publishing
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Call a Business Angel by Dr Eileen Doyle delivers a concise and clear overview of the key business tools start-ups and SMEs need to understand and implement to give them the best chance of building a successful business.
(Hardback)
By: Mingwei Liu
ISBN: 9781137433312
Readership/Audience: Tertiary Education
Publication Date: Jul 2017
Publisher: Palgrave Macmillan
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Bringing together leading authorities and emerging young researchers, this book is aimed at students and scholars interested in the Chinese workplace and the impact that China is having on work internationally. It is the first textbook to use labour process analysis to examine work and employment in China.
(Hardback)
By: Atal Malviya
ISBN: 9781472930187
Readership/Audience: Tertiary Education
Publication Date: Aug 2017
Publisher: Bloomsbury Publishing PLC
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This book offers an accessible introduction to big data analytics, which can identify new correlations in business trends and buying patterns, and allow companies to build a clearer picture of their operating environment and its future direction.
(Hardback)
By: Richard Holman
ISBN: 9780500024607
Readership/Audience: General
Publication Date: Apr 2022
UK Publication Date: 24th February 2022
Publisher: Thames & Hudson Ltd
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An inspirational guide to help creatives overcome obstacles and find success--filled with tips, anecdotes, and encouragement for anyone whose working life depends on imaginative thinking.
(Paperback)
By: Lanny J. Davis
ISBN: 9781451679298
Readership/Audience: General
Publication Date: Jan 2014
Publisher: Simon & Schuster
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Synopsis coming soon.......
(Paperback)
By: Edward L. Bernays
ISBN: 9781945186851
Readership/Audience: General
Publication Date: Feb 2020
Publisher: Skyhorse Publishing
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Discover the history behind the PR industry in this new edition of Bernays' Crystallizing Public Opinion.
(Paperback)
By: Colin D Ellis
ISBN: 9780648796343
Readership/Audience: General
Publication Date: Jan 2021
UK Publication Date: 5th August 2021
Publisher: Major Street Publishing
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(Paperback)
By: Gaiti Rabbani
ISBN: 9780648980308
Readership/Audience: General
Publication Date: Mar 2021
Publisher: Major Street Publishing
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(Paperback)
By: Byrd Baggett
ISBN: 9781684423958
Readership/Audience: General
Publication Date: Dec 2004
Publisher: Turner Publishing Company
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(Hardback)
By: Tim Burt
ISBN: 9781907642562
Readership/Audience: General
Publication Date: Jun 2012
Publisher: Elliott & Thompson Limited
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The definitive book on a fascinating industry: find out how PR works and what the future holds for the 'dark art' of spin
(Hardback)
By: Luca Masia
ISBN: 9788857249223
Readership/Audience: General
Publication Date: Jul 2024
Publisher: Skira
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(Paperback)
By: Bali Padda
ISBN: 9781788706728
Readership/Audience: General
Publication Date: Oct 2022
UK Publication Date: 1st September 2022
Publisher: Bonnier Books Ltd
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Essential business lessons from the maverick who helped make LEGO the biggest toy brand in the world.
