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(Hardback)
By: Joseph Loizzo
ISBN: 9781611809213
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Readership/Audience: General
Publication Date: Jan 2022
Publisher: Shambhala Publications Inc
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(Paperback)
By: Dane Huckelbridge
ISBN: 9780062241405
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Readership/Audience: General
Publication Date: Apr 2015
Publisher: HarperCollins Publishers Inc
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(Hardback)
By: Daniel Jacobs
ISBN: 9780815729082
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Readership/Audience: Professional and Scholarly
Publication Date: Oct 2016
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Nirmalya Kumar
ISBN: 9781137276612
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Readership/Audience: Professional and Scholarly
Publication Date: Jun 2013
Publisher: Palgrave Macmillan
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
(Paperback)
By: Nicholas Ind
ISBN: 9781472936233
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Readership/Audience: Professional and Scholarly
Publication Date: Dec 2016
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Rina Plapler
ISBN: 9781578266852
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Readership/Audience: General
Publication Date: Nov 2017
Publisher: Hatherleigh Press,U.S.
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Brand Intimacy presents the fascinating story about why we love certain companies and their products, providing lessons for consumers and businesses alike looking to understand these connections
(Paperback)
By: David A. Aaker
ISBN: 9781847398352
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Readership/Audience: General
Publication Date: Jan 2010
UK Publication Date: 1st October 2009
Publisher: Simon & Schuster Ltd
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Synopsis coming soon.......
(Paperback)
By: Paul Hitchens
ISBN: 9781473627550
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Readership/Audience: Professional and Scholarly
Publication Date: May 2016
UK Publication Date: 25th April 2014
Publisher: John Murray Press
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Originally published: London: Hodder Education, 2014.
By: William D'Arienzo
ISBN: 9781501318436
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Readership/Audience: Tertiary Education
Publication Date: Nov 2016
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Aaron Goldfarb
ISBN: 9780762475827
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Readership/Audience: Tertiary Education
Publication Date: Feb 2023
Publisher: Running Press,U.S.
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An edgy and irreverent treatise on the art of branding from the booze world's mastermind on the subject, Steven Grasse, the punk-rock prince of small-batch spirits (Food & Wine) and creator of Hendrick's Gin and Sailor Jerry Rum, perfect for fans of unconventional books on business and creativity like those by Seth Godin (This is Marketing) and Austin Kleon (Steal Like an Artist)
(Paperback)
By: Jeremy Miller
ISBN: 9781989025604
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Readership/Audience: Professional and Scholarly
Publication Date: Dec 2021
Publisher: Page Two Books, Inc.
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Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
(Paperback)
By: Nick Westergaard
ISBN: 9781400242719
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Readership/Audience: General
Publication Date: May 2023
Publisher: HarperCollins Focus
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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.
(Paperback)
By: Jane Cunningham
ISBN: 9780241456002
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Readership/Audience: General
Publication Date: Jun 2021
UK Publication Date: 18th February 2021
Publisher: Penguin Books Ltd
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(Paperback)
By: Gijs van Wulfen
ISBN: 9789063697204
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Readership/Audience: Tertiary Education
Publication Date: May 2025
Publisher: BIS Publishers B.V.
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(Paperback)
By: Andrea S. Kramer
ISBN: 9781529317299
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Readership/Audience: Tertiary Education
Publication Date: Oct 2020
UK Publication Date: 3rd September 2020
Publisher: John Murray Press
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A tactical guide to navigating gender bias in the workplace through attuned gender communication.
(Hardback)
By: Mic Wright
ISBN: 9781785121364
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Readership/Audience: General
Publication Date: Oct 2025
UK Publication Date: 12th June 2025
Publisher: Bonnier Books Ltd
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A manual for understanding the media; revealing the nuts and bolts of the media machine which impacts our lives every day.
(Paperback)
By: Ruchir Sharma
ISBN: 9780241957813
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Readership/Audience: Tertiary Education
Publication Date: May 2013
UK Publication Date: 8th April 2013
Publisher: Penguin Books Ltd
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(Paperback)
By: Catherine Kaputa
ISBN: 9781857885811
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Readership/Audience: General
Publication Date: Aug 2012
Publisher: John Murray Press
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Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
(Paperback)
By: Tony Connelly
ISBN: 9780241982426
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Readership/Audience: General
Publication Date: May 2018
UK Publication Date: 3rd May 2018
Publisher: Penguin Books Ltd
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(Paperback)
By: Bill Breen
ISBN: 9781847941176
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Readership/Audience: Tertiary Education
Publication Date: May 2014
UK Publication Date: 6th March 2014
Publisher: Cornerstone
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What is less well known, though, is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
(Paperback)
By: Robert Gibson
ISBN: 9781529382150
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Readership/Audience: Tertiary Education
Publication Date: Feb 2022
UK Publication Date: 11th November 2021
Publisher: John Murray Press
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The essential guide for working in diverse teams and across cultures today - including models, tools and real life examples to help break through invisible boundaries.
(Paperback)
By: Mori Taheripour
ISBN: 9780349426501
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Readership/Audience: Professional and Scholarly
Publication Date: Mar 2020
UK Publication Date: 24th March 2020
Publisher: Little, Brown Book Group
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How relationships can drive successful negotiation, from an award-winning faculty member at the Wharton School of Business
(Paperback)
By: PhD Tony Shaw
ISBN: 9781845112110
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Readership/Audience: General
Publication Date: Jul 2006
Publisher: Bloomsbury Publishing PLC
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Uncovers British cinema's contribution to Cold War propaganda and to the development of a popular consensus on Cold War issues. This book focuses on an age in which the 'first Cold War' dictated international politics. It explores the relationship between film-makers, censors and Whitehall.
(Paperback)
By: Michael Levine
ISBN: 9781538719275
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Readership/Audience: Tertiary Education
Publication Date: Aug 2021
UK Publication Date: 27th May 2021
Publisher: Little, Brown & Company
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Now revised and updated, here is a wise and practical book for achieving ultimate business success by identifying and rectifying the small problems -- the "broken windows" -- that can sink a business.
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