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(Paperback)
By: Michael Hayman
ISBN: 9780241247068
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Penguin Books Ltd
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Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.
(Paperback)
By: Nick Smith
ISBN: 9781473607507
Readership/Audience: Tertiary Education
Publication Date: Apr 2019
Publisher: John Murray Press
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Your fast track to successful mobile marketing
Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns.
Learn in a week, remember for a lifetime.
(Hardback)
By: Sanjay K. Chugh
ISBN: 9780262029377
Readership/Audience: Tertiary Education
Publication Date: Oct 2015
Publisher: MIT Press Ltd
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A textbook that approaches modern macroeconomics through its microeconomic foundations, with an emphasis on financial market connections and policy applications.
(Hardback)
By: Caitlin Shetterly
ISBN: 9780399170676
Readership/Audience: General
Publication Date: Nov 2016
Publisher: Putnam Publishing Group,U.S.
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(Hardback)
By: Chris Ertel
ISBN: 9781451697629
Readership/Audience: General
Publication Date: Feb 2014
Publisher: Simon & Schuster
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Synopsis coming soon.......
(Paperback)
By: Jan Carlzon
ISBN: 9780060915803
Readership/Audience: Professional and Scholarly
Publication Date: Apr 1991
UK Publication Date: 29th March 2001
Publisher: HarperCollins Publishers Inc
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The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.
(Hardback)
By: Shama Hyder
ISBN: 9781942952251
Readership/Audience: Professional and Scholarly
Publication Date: May 2016
Publisher: BenBella Books
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(Paperback)
By: Shama Hyder
ISBN: 9781944648749
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2018
Publisher: BenBella Books
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From internationally renowned marketer, entrepreneur, and bestselling author of The Zen of Social Media Marketing Shama Hyder comes a systematic, principle-driven approach to successful marketing in the digital age in clear, easy-to-read language.
(Hardback)
By: Tim Congdon
ISBN: 9780333268315
Readership/Audience: Tertiary Education
Publication Date: Apr 1982
Publisher: Palgrave Macmillan
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(Paperback)
By: Raghuram Rajan
ISBN: 9780262547048
Readership/Audience: General
Publication Date: Dec 2023
Publisher: MIT Press Ltd
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"A brief book by an eminent researcher and former central banker urging central bankers to exercise caution and prudence, and to consider that they may not have every answer, when facing economic problems"--
(Hardback)
By: Pierre-Richard Agenor
ISBN: 9780262044226
Readership/Audience: General
Publication Date: Feb 2021
Publisher: MIT Press Ltd
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"A monograph that accounts for financial frictions in some of the most-used macroeconomic models. An attempt to bring practical reality into macroeconomic theory"--
(Hardback, fourth edition)
By: Carl E. Walsh
ISBN: 9780262035811
Readership/Audience: Tertiary Education
Publication Date: May 2017
Publisher: MIT Press Ltd
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The new edition of a comprehensive treatment of monetary economics, including the first extensive coverage of the effective lower bound on nominal interest rates.
(Paperback)
By: William D. Cohan
ISBN: 9780241954065
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2012
UK Publication Date: 26th April 2012
Publisher: Penguin Books Ltd
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Goldman Sachs are the investment bank all other banks - and most businesses - want to emulate; the firm with the best talent, the best strategy. But is their success just down to the gilded magic of the 'Goldman way' This book is a story of clashing egos, backstabbing, sex scandals, private investigators, court cases and government cabals.
(Hardback)
By: Aaron James
ISBN: 9781612198569
Readership/Audience: General
Publication Date: Dec 2020
UK Publication Date: 24th September 2020
Publisher: Melville House Publishing
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A probing exploration of what the dollar really is and how its power can be harnessed to create the shared prosperity that has always been the great promise of American democracy.
(Hardback)
By: Gavin Jackson
ISBN: 9781529051834
Readership/Audience: General
Publication Date: May 2022
UK Publication Date: 20th January 2022
Publisher: Pan Macmillan
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An accessible guide to economics aimed at anyone who is curious about the news but is often left confused by financial journalism.
(Paperback)
By: John Train
ISBN: 9780887309700
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2003
Publisher: HarperCollins Publishers Inc
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An expert reviews the experts - new and updated appraisals of the winning investment strategies of the greatest financial wizards.
(Hardback)
By: Michel Aglietta
ISBN: 9781786634412
Readership/Audience: General
Publication Date: Nov 2018
Publisher: Verso Books
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The major French economist offers a new theory of money
(Hardback)
By: David McWilliams
ISBN: 9781471195433
Readership/Audience: General
Publication Date: Oct 2024
UK Publication Date: 12th September 2024
Publisher: Simon & Schuster Ltd
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The definitive story of money: what it is, how it works and why it matters
(Paperback)
By: Felix Martin
ISBN: 9780099578529
Readership/Audience: Tertiary Education
Publication Date: Jun 2014
UK Publication Date: 3rd July 2014
Publisher: Vintage Publishing
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What is money, and how does it work This book unfolds a panoramic secret history and explains the truth about money: what it is, where it comes from, and how it works. It rearranges your understanding of the world and shows how money can once again become the powerful force for freedom we have ever known.
(Paperback)
By: Peter Troob
ISBN: 9780446676953
Readership/Audience: General
Publication Date: Apr 2010
Publisher: Little, Brown & Company
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A classic book about the world of investment banking, particularly relevant today in light of the current financial crisis.
(Paperback)
By: Tirthankar Roy
ISBN: 9780262543583
Readership/Audience: General
Publication Date: May 2022
Publisher: MIT Press Ltd
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"A radical new reading of the emergence of modern India, one in which the interaction between the environment and the economy takes the centerstage"--
(Hardback)
By: Liz Pelly
ISBN: 9781399718844
Readership/Audience: General
Publication Date: Jun 2025
UK Publication Date: 13th March 2025
Publisher: Hodder & Stoughton
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A SEARING INVESTIGATION INTO HOW SPOTIFY HAS DRASTICALLY CHANGED MUSIC FOREVER
(Hardback)
By: Alex Epstein
ISBN: 9781591847441
Readership/Audience: Tertiary Education
Publication Date: Jan 2015
UK Publication Date: 13th November 2014
Publisher: Penguin Putnam Inc
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(Paperback)
By: Nancy Kline
ISBN: 9781844037964
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2015
UK Publication Date: 5th January 2015
Publisher: Octopus Publishing Group
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The follow-on to the bestselling Time to Think, explaining how to create a Thinking Environment for groups and for individuals.
