(Hardback)

(Paperback)

(Paperback)

(Hardback)

"... an empowering guide for businesswomen looking to become better communicators in their professional and personal lives."--Provided by publisher.

(Hardback)

The innovation engine that powered the US economy to unmatched prosperity since World War II is failing threatening the way we work and live. This title takes us inside the heart of the communities responsible for innovation and shows how a few practical reforms can get America's economy moving again.

(Paperback)

(Hardback)

Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.

(Paperback)

(Paperback)

(Hardback)

Part manifesto and part how-to guide, this book presents a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth.

(Paperback, 25th edition)

The global financial crisis is different to other recessions. It challenges many economic fundamentals. Its resolution will fundamentally change the world and the way business is done. After the Crisis projects this new future, analyses the causes and historical parallels, and examines the limits of growth.

(Paperback, 28th edition)

Is Australia still the Lucky Country This edition explores Australia now - the sources of power, influence and fragility. As the economic balance of power shifts in the Asia Pacific and leaders consider the new carbonless economy, change is inevitable. What do we want Australia to be like in this new world It is time to again learn from the past.

(Paperback)

Innovation is the lifeblood of a growing businesses. Traditionally it means a new idea, device, technique or method but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem.

(Hardback)

Explains how poorly designed government guarantees for Fannie Mae and Freddie Mac led to the debacle of mortgage finance in the United States, weighs different reform proposals, and provides practical recommendations. This book unravels the dizzyingly immense, highly interconnected businesses of Fannie and Freddie.

(Paperback)

Offers you a step-by-step system on how to apply the 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.

(Paperback)

Think you don't have time, money, or skills for marketing Think again. This title can thrill you with how easy it can be. It is jam-packed with concrete ways to effect great changes - even if you have tiny staffs and itty-bitty budgets. It is suitable for nonprofits and do-gooders everywhere.

(Paperback)

Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.

(Paperback, Third Edition)

(Paperback, 2nd edition)

Offers exercises that deliver a customized, action-oriented marketing plan.

(Hardback)

Why do top business schools espouse mission statements that promise to 'educate the leaders of the future' - yet fail to give leadership its intellectual due This book seeks to bridge this disconnect. It helps to elevate leadership to a higher intellectual plane - and to shape the research agenda for the next generation of leadership scholars.

(Hardback)

Challenges leaders to commit to evidence-based management as a way of organizational life - and shows how to turn this common sense into common practice.

(Hardback)

Argues that hardball competitors can gain extreme competitive advantage neutralizing, marginalizing, or even destroying competitors without violating their contracts with customers or employees, and without breaking the rules. This book redefines and reinterprets the meaning of competition.

(Paperback)

Based on the author s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to...

(Hardback)