(Hardback)

Innovation is a time-consuming process that involves invention as a beginning and a marketable service or product as an end. This work examines the technology innovation process, and displays its critical links with organizational functions.

(Paperback)

(Hardback)

Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view.

(Paperback)

Rapid technological change - likely to accelerate as a consequence of COVID-19 - is reshaping economies and how they grow. But change also causes disruption, creates winners and losers, and produces social stress. This book examines the challenges of digital transformation and suggests how policies can make it more productive and inclusive.

(Paperback)

Offers advice for handling consumer complaints, including writing letters, returning purchases, and drafting petitions.

(Hardback)

For business people looking to get results and up their income, this book divulges no-nonsense strategies that can turn anyone into a powerful speaker who can overcome challenges and influence the right listeners.

(Paperback)

David Thompson entered the race to launch the first constellation of low-earth orbit commercial satellites, with the idea to build his own rockets, satellites and a corporation that could compete with the "big guys". His story is told by Gary Dorsey, who was there reporting from inside.

(Paperback)

Shows you how to conquer complexity and bring clarity to business and daily life.

(Hardback)

This powerful study of the threats to business survival draws compelling parallels between the Titanic and family firms, serving to motivate family business stakeholders into corrective action before it's too late.

(Hardback)

Provides executives with an indispensable guide to locating a new business facility or relocating an existing operation. Based on over twenty years of experience, the author of this practical guide provides the executive with a comprehensive discussion of the issues and tools involved in the location or relocation of a business operation.

(Hardback)

He shows you the internal and external roadblocks to effective communication and how to break through them.

In Part I, Picardi analyzes the nature of verbal and nonverbal communication.

(Paperback, 5th edition)

The New Zealand edition of the perennial bestseller, How to Organise and Operate a Small Business

(Hardback)

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.

Social networking plus small business is a slam dunk!

(Paperback)

(Hardback)

Subsequent chapters examine the cost of the program to the SBA, the social goals of the program and how well it fulfills them, and the changes made in the program during the 1980s to improve its management efficiency.

(Paperback)

(Paperback)

Revised edition of the author's Small giants, 2005.

(Paperback)

Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title"; "The Persistence of Really Bad Ideas"; "The Seduction of 'Good Enough'"; and, "Judging a Book by its Cover Do Less".

(Hardback)

Small World, Big Market: Global Business provides geographical and historical context to international business at a macro scale. The book closes with a brief examination of principles that can be used in conducting business across multiple cultures, and highlights the importance of personal character in conducting business.

(Hardback)

This book provides an overview of the smoking controversy. In a book that is as provocative as it is balanced and authoritative, the authors explore the background of the current smoking controversy that has led to heightened awareness of the dangers of smoking to both smokers and nonsmokers alike.

(Paperback)

Shows you how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. This title offers the following SNAP rules Keep It Simple: Make things easy and clear for your customers; Be invaluable: Stand out by being the person your customers can't live without.

(Paperback)

Nuts-and-bolts information on what to do with great ideas and how to make them work.

(Hardback)

(Paperback)

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.