(Hardback)

This book charts the rise of e-commerce from the 1990s to current day.

(Paperback)

(Hardback)

Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers How can you be one And just as important how can you lead them We call them heroes. This book explains how to transform your company by unleashing the mighty force of these heroes.

(Paperback, Local Edition)

(Paperback)

(Paperback)

The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.

(Paperback)

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

(Paperback)

The inside story of the internet boom and bust, of the business deals which made headlines, and the colourful cast of characters behind them.

(Hardback)

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competitionand the profound effect they are having on the evolution of e-commerce and online marketing.

(Hardback)

(Paperback)

For the first time, eBay expert Todd Alexander has compiled a guide packed with invaluable advice to help sellers who want to seriously boost their online sales.

(Hardback)

The debate as to whether a company should or should not invest in e-commerce is over: everybody does. The concern now is to survive in this new world with its new challenges - a world in which web site design is the lynchpin and a computer meltdown unthinkable. Mark Epstein explores how 32 companies have fared.

(Paperback)

Once we paid for things with bills, coins, or checks. Today we pay with zeroes and ones digital entries on credit and debit cards, or electronic messages sent over the Internet.

(Paperback)

(Paperback)

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

(Paperback)

Whatever business or creative field you are in, this book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, it helps you build relationships with your audience and your fans, who'll want more of what they love.

(Hardback)

Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.

(Hardback)

(Hardback)

This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.

Web 2.0 is more a series of trends than a basket of things: More and more, power is in the hands of individual users and their networks.

(Paperback)

(Hardback)

(Hardback)

The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage Australia's most respected Internet guru offers the reader a fascinating insight into the development of clicks and mortar business.

(Paperback)

Serving as an informative guide to the best on-line shopping sites, this title includes a host of offbeat shopping sites that offer something different for the dedicated shopper. It aims to serve as a computer-side companion for those who not only love to shop, but who want something original or personalised.

(Paperback)

If you want people to read your book, writing it is only the beginning.