(Hardback)

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice,practical ethicaldilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

(Paperback)

A riveting insider account of the rise, culture and influence of Alibaba, the Chinese ecommerce giant that is changing the face of global business.

(Paperback)

In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world.

(Paperback)

Outlines a framework for setting policy toward the American financial services industry in the coming decades. The authors, who worked closely with senior Treasury officials in developing their recommendations, identify three core principles that lie at the heart of that framework.

(Hardback)

(Paperback)

Charts the dramatic rise of Bitcoin and the personalities who are striving to create a new global money for the Internet age through the eyes of the movement's central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin's elusive creator, Satoshi Nakamot.

(Paperback)

Explains how to develop a profitable business buying and selling inventory through the world's largest online auction house, drawing on personal experience and sharing helpful advice and insider secrets with readers looking to make money on eBay.

(Paperback, 3rd edition)

In this brand new third edition of his bestselling Make Money on eBay UK, Dan Wilson has distilled nearly 15 years experience with eBay, small businesses and internet selling into one indispensable guide - perfect whether you're a fledgling seller, full-time trader or e-entrepreneur.

(Paperback)

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

(Paperback)

Synopsis coming soon.......

(Hardback)

(Hardback)

Why voice technology is the next big thing in technology, as big as mobile a decade ago and the internet in the late 90s, fundamentally altering the way companies do business.

(Hardback)

From a long-time Alibaba executive and friend of Jack Ma, this is first book to articulate how Alibaba's unique culture and tai chi management principles are providing a business and economic development model for the rest of the world.

(Paperback)

Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation.

(Hardback)

An easy-to-read, illustrated guidebook to help you understand the complex world of Blockchain technology.

(Paperback)

An innovative study of the relationship between the development of Information and Communication Technologies and the global financialization of economies.

(Paperback)

(Paperback)

How to sell art or anything else online without leaving your home.

(Paperback, 2nd Edition, Second Edition)

(Hardback)

Shows how companies are using their understanding of the Internet's brain like powers to create competitive advantage - such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.

(Paperback)

Provides the 'inside' tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, this work presents you with an unmatched advantage into the world of social media - the priceless secrets, strategies, tactics, and insights of more than 20 social media elites.