(Hardback)

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

(Hardback)

(Hardback)

Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.

(Hardback)

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.

(Hardback)

This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.

(Paperback)

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

(Paperback)

Synopsis coming soon.......

(Hardback)

(Hardback)

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--

(Paperback)

This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.

(Hardback)

Conversely, corporate vendors can forestall revenue losses and undesirable side effects of discount schedules by constructing schedules according to examples in the book.

Using actual price schedules, the authors analyze the ideas, theory, hazards, and advantages inherent in the schedules.

(Hardback)

A clear, comprehensive examination of the world's newly emerging markets and the opportunities they hold for U.S. marketeers, as well as a cogent discussion of how to enter and benefit from them.

(Paperback)

Sounds Like Branding is an ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.

(Hardback)

Offers retailing professionals and those who aspire to retailing career a foundation for understanding what marketing theory is and how it can be linked to retailing practice.

(Paperback)

The Complete Guide to Sales Force Incentive Compensation is a practical, detailed roadmap to building a fair compensation system by creating motivating incentives that produce positive outcomes.

(Hardback)

The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company, is combined with the author's own Customer Loyalty Pyramid to form the basis of this work.

(Hardback)

The consummate sales pro helps entrepreneurs and their salespeople improve results by selling more goods or services more consistently-and at higher price points and greater margins.

(Hardback)

Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, and foreign trade shows.

(Paperback)

Holmes has been named one of the top 20 change experts in the country by "Industry Week." He helps clients blow away both the competition and their own expectations with one piece of advice: focus. The author shows the 12 key strategies organizations can use to improve business.

(Paperback)

The #1 key to increase sales is innovation, but you can't innovate if you don't ask the important questions that inspire change. This book is a guide to accelerate your sales and take more market share.

(Paperback)

Put simply: money motivates. Yet most senior executives fail to see the big picture--and the strategic power of incentives. Learn how to evaluate and improve your sales incentive plan and help your organization reach its ultimate goals.

(Paperback, 2nd edition)

Focusing on the authors innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries.

(Hardback)

(Paperback, Fourth Edition)

Search-engine optimization, social networking, and pay-per-click have revolutionized the marketing game. Learn how to navigate this new landscape and generate a winning plan to market your business.