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Business Analytics: A Management Approach
(Paperback)
By Richard Vidgen
Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
(Paperback, 10th Revised edition)
By Drew Eric Whitman
Marketing Analytics: Based on First Principles
By Robert W. Palmatier
The Consumer Society
By Juliet Schor
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
By Stephen D. Rappaport
Consumer Behaviour: Perspectives, Findings and Explanations
By John O'Shaughnessy
Consumer Equality: Race and the American Marketplace
(Hardback)
By Geraldine Rosa Henderson
Cost-Effective Marketing Research: A Guide for Marketing Managers
By Eric J. Soares
Danger: Marketing Researcher at Work
By Terry Haller
Encyclopedia of the Consumer Movement
By Stephen Brobeck
Exotic Visions in Marketing Theory and Practice
By Alf H. Walle
Experiment-Research Methodology in Marketing: Types and Applications
By Gordon Patzer
Forecasting and Market Analysis Techniques: A Practical Approach
By George Kress
Gerontographics: Life-Stage Segmentation for Marketing Strategy Development
By George Moschis
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing
By Richard C. Maddock
New Dimensions in Marketing/Quality-of-Life Research
By A. Coskun Samli
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence
Shocked, Appalled, and Dismayed!: How to Write Letters of Complaint That Get Results
By Ellen Phillips
The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
By Ronald D. Michman
The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
By Allan Reddy
The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents
By Euehun Lee
The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online
By Shlomo Benartzi
Theory and Practice. The Ultimate Guide To Online Content Marketing
By Aleksandr Lashkov
Unthinking: The Surprising Forces Behind What We Buy
By Harry Beckwith
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