(Hardback)

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

(Paperback)

Synopsis coming soon.......

(Paperback)

(Paperback, 2nd edition)

This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.

(Paperback)

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.

(Paperback)

(Paperback)

Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

(Hardback)

As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data.

(Paperback)

Learn in a week, what the experts learn in a lifetime.

(Paperback)

Originally published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design.

(Hardback)

Introduces innovation and growth model that shows you how to become an unbiased observer of people's consumption and usage behaviors. This book helps companies generate organic growth through products, services, solutions, and experiences that enhance peoples' lives. It also offers you an approach to executing your company's growth strategy.

(Hardback)

Thompson explains how organizations use prediction markets to change how business gets done. The successes and failures of these companies, along with the roadblocks they face and overcome, provide a roadmap for leaders brave enough to test their expertise.

(Hardback)