(Paperback)

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.

(Paperback)

(Paperback)

Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

(Hardback)

As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data.

(Paperback)

Learn in a week, what the experts learn in a lifetime.

(Hardback)

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

(Paperback)

Originally published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design.

(Hardback)

Introduces innovation and growth model that shows you how to become an unbiased observer of people's consumption and usage behaviors. This book helps companies generate organic growth through products, services, solutions, and experiences that enhance peoples' lives. It also offers you an approach to executing your company's growth strategy.

(Hardback)

Thompson explains how organizations use prediction markets to change how business gets done. The successes and failures of these companies, along with the roadblocks they face and overcome, provide a roadmap for leaders brave enough to test their expertise.

(Hardback)

(Paperback)

A unique and definitive read on our "national passion"--buying stuff--and its consequences for American society, this landmark work of social criticism is sure to become the standard book on the subject.

Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.