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Using Secondary Data in Marketing Research: United States and Worldwide
(Hardback)
By Gordon Patzer
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
(Paperback)
By Bridget Brennan
Consumerology: The Truth about Consumers and the Psychology of Shopping
(Paperback, 2nd edition)
By Philip Graves
Customer-Centric Marketing: A Pragmatic Framework
By R. Ravi
Designing Surveys: For First-Class Results
By David F Birks
How to Research Trends (Revised Edition): Move Beyond Trendwatching to Kickstart Innovation
By Els Dragt
In Data We Trust: How Customer Data is Revolutionising Our Economy
By Bjorn Bloching
Market Research In A Week: Market Research In Seven Simple Steps
By Judy Bartkowiak
Color For Profit
By Louis Cheskin
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
By Erich Joachimsthaler
Oracles: How Prediction Markets Turn Employees into Visionaries
By Donald N. Thompson
Super Strategist: The Art and Science of Modern Account Planning
By Lesley Bielby
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