(Paperback)

(Paperback)

Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.

(Hardback)

QFINANCE KEY CONCEPTS series is an essential aid to the budding finance professional who requires the distilled and in-depth information for that all-important meeting, interview or daily task. Each book is set to a standard format, which includes real-life case studies, chapter summaries and step-by-step advice plus sources of further information.

(Paperback)

Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually no advertising and shows readers how to give up the big bang approach, create a category, use PR to communicate credentials and much more.

(Paperback)

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.

(Paperback)

An Agency Life is a humorous inside look at public relations agencies, from the perspective of Scott Janzen, a 40-year veteran of national, regional and local PR firms. He provides readers with insights on programs that succeeded, and those which failed miserably.

(Paperback)

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.

(Hardback)

Suitable for CEOs, this book explains how you can strengthen ties to the press, and manage those relationships effectively over the long-term. It enables you learn to repair your company's public image, and maintain goodwill with the community. It offers practical suggestions that help you learn how to take charge of various crisis situations.

(Paperback)

The story of young Edward Slavin, orphaned at age seven when his parents die tragically in the crash of a small plane his father is...

(Hardback)

(Paperback)

Shows how rationalism, which is our primary approach in thinking about world affairs, is in crisis. By studying the world rationalistically, we objectify it and we look at it as detached from ourselves. But in doing so, we cease to see that we are using a perspective that limits as well as enlightens.