(Hardback)

A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity.

(Paperback)

(Paperback)

A history of the innovative practices in the San Francisco-area electronics industry that paved the way for the rise of the computer industry in Silicon Valley.

(Hardback)

This study of journalism training analyzes training programs in 70 countries and lists 600 training institutions around the world.

(Paperback)

(Paperback)

After losing her job as a journalist and the security of a good salary, Kelly took a part-time job at an upscale outdoor clothing company at her local mall. In this memoir, Kelly recounts her mid-career misadventures in the absurd world of American retail.

(Hardback)

This work is an attempt to help those concerned with animal waste managementagricultural economists and policy-makers, environmental and public health officers, farmers, and so ondeal with this critical issue by addressing the problems generated by animal waste within a comprehensive management approach.

(Hardback, 2nd Revised edition)

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation.

(Hardback)

In his 1982 State of the Union address, Ronald Reagan vowed to return power to the states. This book assess the policy's success and the problems it has caused. The book is based on several cases studies from different policy areas. Intergovernmental relations, nuclear energy policy, and environmental policy are discussed in detail.

(Hardback)

A wealth of literature on the publishing business has appeared in diverse books and journals. Included are citations and annotations for more than 1,200 works related to publishing, with entries arranged in topical chapters to facilitate use.

This volume includes works published from 1960 to the early 1990s.

(Hardback)

Students will be exposed to an entirely new dimension of the American labor movement.

Hannigan redefines unions to focus attention on the interests of workers in the workplace, and on the importance of providing a sense of community between members of unions, between unions and other unions, and between unions and government.

(Paperback)

The account of the pop cult capital of the UK by Dave Haslam, one of Manchester's top DJs and journalists.

(Hardback)

(Paperback)

(Hardback)

(Hardback)

Overall, this first volume in the series should render business research in manufacturing a good deal easier by bringing together insightful industry histories and detailed critical bibliographies.

(Hardback)

Addressing the controversial issues of the blurring boundaries between news and entertainment and the movement toward sensationalism in broadcast journalism, this study examines these distinctions: how boundaries are constructed and by whom;

(Paperback)

Addressing the controversial issues of the blurring boundaries between news and entertainment and the movement toward sensationalism in broadcast journalism, this study examines these distinctions: how boundaries are constructed and by whom;

(Paperback)

(Hardback)

An exploration of how firms attain and hold market dominance and the implications for economic performance.

(Paperback)

(Hardback)

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources.

(Hardback)

In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges.

(Hardback)

This study focuses on whether media content, rather than the process of media exposure, is the decisive factor in cultivating modernity. Kazan argues that media impact should be understood in terms of the dynamics of the entire socio-cultural and political systems of Gulf societies.