(Paperback)

(Paperback)

This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing.

(Paperback, 3rd edition)

(Paperback)

"An example-led introduction to how fashion merchandise gets from factory to retailer, from building a customer base and navigating trade shows to working with trend forecasting companies and assessing changing economic environments"--

(Hardback)

Examines the relationship between metropolitan modernity and fashion culture. This book looks at the significance of certain key sites in fashion's world order and at transformations in the connections between key cities. It explores the relationship between major metropolises and the production, consumption, and mythologizing of fashion.

(Paperback)

Examines the relationship between metropolitan modernity and fashion culture. This book looks at the significance of certain key sites in fashion's world order and at transformations in the connections between key cities. It explores the relationship between major metropolises and the production, consumption, and mythologizing of fashion.

(Hardback)

This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry.

(Hardback)

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, and then fall so hard This work covers the boom years of this corporation, the acquisitions that soured, and the product strategies that failed.

(Paperback)

(Paperback)

(Paperback)

(Paperback)

Research is the foundation for understanding consumers and making informed decisions. This title offers tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they design, buy, market, or manage in the fashion industry.

(Paperback)

Follows 5 companies who have successfully implemented sustainable practices that are rooted in their place of origin.

(Paperback)

Provides a broad overview of fashion accessories. Not only does this book focus on individual categories of fashion, but also examines the components from which accessories are constructed. This encyclopedia can be useful to anyone seeking information about fashion accessories.

(Hardback)

(Hardback)

It is commonly known that fashion is big business, yet little has been written on the phenomenon of the fashion system. This book unites theory and practice to provide a series of snapshots taken from different perspectives of the fashion business in the second half of the 20th century.

(Paperback)

It is commonly known that fashion is big business, yet little has been written on the phenomenon of the fashion system. This book unites theory and practice to provide a series of snapshots taken from different perspectives of the fashion business in the second half of the 20th century.

(Paperback)

(Hardback)

(Paperback, 5th edition)

(Paperback)

The term 'fashion communications' refers not only to monthly fashion magazines, but also to every facet of information relating to fashion - from the names of colors at the dye factory, to the reviews posted on fashion Web sites. This book focuses on manufacturing; business; sales and advertising; and representation in the media.

(Paperback)

Focusing on the garment industry in 7 world cities, this book tackles the relationship between the development of immigrant entrepreneurship and the shift to global, post-industrial urban economies. The interconnections among immigrant entrepreneurs, social networks, market conditions and regulatory matters are explored in a comparative way.

(Hardback)

Focusing on the garment industry in 7 world cities, this book tackles the relationship between the development of immigrant entrepreneurship and the shift to global, post-industrial urban economies. The interconnections among immigrant entrepreneurs, social networks, market conditions and regulatory matters are explored in a comparative way.

(Hardback)

Vans, the number 1 skater and surfer shoe first created in California in 1966, now has a 7% brand share in sneakers worldwide.