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They are also a part of the political climate that sets the agenda for politicians, and helps them discern which are the hot-button issues and which side people are on.

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A recent Times-Mirror survey has shown that 65 percent of Americans prefer television over other news media for news coverage, an increase of 10 percent in just over a decade.

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Offers a fifty-year history of Victoria's country newspapers, beginning with James Harrison's ""Geelong Advertiser"" in 1840 and ending in December 1890 when 166 papers were being published in 122 country towns. This book identifies various press sites and newspapers of the era, whether long-lasting or short-lived.

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'Incredibly comprehensive. Learn and understand this lot and you will have a fine grasp' Jon Snow
Essential Radio Journalism contains practical `on-the-job' advice for gathering, reporting, writing, editing and presenting, the news, alongside media law and ethics.

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How the VCR was transformed from a machine that records television into a medium for movies.

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This volume addresses the question of how the first United States foreign correspondents came to shape an American common sense about the rest of the world. The book also establishes the early history of the content of foreign news and editorials in American newspapers.

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This global study of advertising self-regulation explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles.

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In this timely book, contributors of recognized distinction and knowledge provide a range of perspectives and discuss a variety of approaches to telecommunications issues, providing broad coverage of telecommunications regulatory policies.

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-Explain Google's strategies and innovations

Show how Google's treatment of employeesfood for free, concierge services, laundry facilities, and moreset the bar high for any company eager to attract the best and brightest

Assess Google's impact on society, technology, processes, methods, etc.

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Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets.

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How did a short bald, man with a speech impediment have such an impact How indeed Like his life, Inside Story is a pacy romp. Honest and heartfelt, it should be required reading. Observer

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Tells the story of the juggernaut research lab that underpins Microsoft's relationship with China. This work moves between Beijing and the Microsoft headquarters in Redmond, WA, and follows the lab's emergence as a centre of excellence for Chinese computer science. It also explores the ramifications of China's technological progress.

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Containing interviews with industry experts in the US and the UK, this guide gives tips on almost every aspect of gigging. It takes you through the process of recording, from home-made demos to releasing your own finished product and radio promotion. It also explains what managers, publishers, PR people, accountants, and lawyers can do for you.

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A major scholarly and readable history of women in broadcast news, covering the broadcast journalistic roles of women from the 1920s through the mid-1980s.

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Its now ninety years since the BBC made its first broadcast and the British love affair with radio began.

This book is a journey through that fascinating history and a celebration of the many wonderful voices that were part of it: Marion Cran, who pioneered the first gardening programme in the 1920s;

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Articles on HDTV, film, and related program production appear in chapter 6, while chapter 7 covers HDTV and alternative delivery systems, including DBS, cable, and fiber optics.

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