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How can reposting on Twitter kill a movie's opening weekend How can you use mathematics to find your celebrity look-alike What is Homer Simpson's method for disproving Fermat's Last Theorem This title deals with these questions.

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What do pure mathematicians do, and why do they do it Looking beyond the conventional answers--for the sake of truth, beauty, and practical applications--this book offers an eclectic panorama of the lives and values and hopes and fears of mathematicians in the twenty-first century, assembling material from a startlingly diverse assortment of scholarly, journalistic, and pop culture sources.

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What does quilting have to do with electric circuit theory This book presents an exploration of some of the many ways that math and physics combine to create something vastly more powerful, useful, and interesting than either is by itself.

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Math - the application of reasonable logic to reasonable assumptions - usually produces reasonable results. But sometimes math generates astonishing paradoxes - conclusions that seem completely unreasonable or just plain impossible but that are nevertheless demonstrably true. This book is a collection of paradoxes from different areas of math.

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The air we breathe is twenty-one percent oxygen, an amount higher than on any other known world. While we may take our air for granted, Earth was not always an oxygenated planet. How did it become this way This title tells an account of the history of atmospheric oxygen on Earth.

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Explores how graphs can serve as maps to guide us when the information we have is ambiguous or incomplete. This work takes readers on an extraordinary graphical adventure, revealing how the visual communication of data offers answers to vexing questions yet also highlights the measure of uncertainty in almost everything we do.

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In a world supposedly governed by ruthless survival of the fittest, why do we see acts of goodness in both animals and humans This work traces the history of this debate from Darwin. It aims to bring to life the people, the issues, and the passions that have surrounded the altruism debate.

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Discusses the features that distinguish mathematics from other disciplines of the mind. This title identifies some of the mathematical inspirations of M C Escher's art. It describes compressed sensing, a mathematical field that reshapes the way people use large sets of data. It reports on the use of algorithms in the job market for doctors.

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An anthology of the year's finest writing on mathematics from around the world, featuring promising new voices as well as some of the foremost names in mathematics.

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Reveals why our faith in scientific certainty is a dangerous illusion, and how only by embracing science's inherent ambiguities and paradoxes can we truly appreciate its beauty and harness its potential. This book challenges our most sacredly held beliefs about science, technology, and progress.

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Answers some of the most pressing questions about life's nature and value. This title argues that evidence requires the abandonment of many traditional ideas about the soul, free will, and immortality, and shows how brain science matters for fundamental issues about reality, morality, and the meaning of life.

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The Human Story is a guide to human ancestors, from the earliest hominins dating back 6 to 7 million years through to our own species, Homo sapiens.

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The history of mathematics is filled with major breakthroughs resulting from solutions to recreational problems. Problems of interest to gamblers led to the modern theory of probability, for example, and surreal numbers were inspired by the game of Go. Yet even with such groundbreaking findings and a wealth of popular-level books exploring puzzles

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The Matter Factory is a novel approach to the history of chemistry, which shows how the development of the laboratory also helped to shape modern chemistry and modern science itself. This book looks at laboratory evolution, from the late 18th-century to the creation of the modern laboratory at the end of the twentieth.

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In The Medea Hypothesis, renowned paleontologist Peter Ward proposes a revolutionary and provocative vision of life's relationship with the Earth's biosphere--one that has frightening implications for our future, yet also offers hope. Using the latest discoveries from the geological record, he argues that life might be its own worst enemy. This sta