(Hardback)

Moffitt provides an examination of the conceptualizing, planning, and execution of a public relations, advertising, political, or social issue campaign. She provides theories, concepts, and issues to understand, and she examines the research skills needed to investigate the organization, the industry, and the audiences for a campaign.

(Paperback)

Moffitt provides an examination of the conceptualizing, planning, and execution of a public relations, advertising, political, or social issue campaign. She provides theories, concepts, and issues to understand, and she examines the research skills needed to investigate the organization, the industry, and the audiences for a campaign.

(Hardback)

This comprehensive guide is part of a series of annotated bibliographies designed to make the task of serial selection and use more systematic through identifying, collecting, annotating, and indexing currently published English-language serials in the major fields of knowledge.

(Paperback)

(Paperback)

Learn how to implement an awards program in Your School! "How-to" steps with suggestions for collaboration, obtaining funding, and publicity are included, as well as a timeline, official websites, sample ballots, press releases, and promotional activities.

(Paperback)

Discusses choosing the correct vehicle, setting a price, shopping for the vehicle, and closing the deal.

(Hardback)

Andrew Carnegie was the foremost supporter of public library construction to the point that Carnegie Library became a cliche, synonymous with the public library, especially in small towns.

(Paperback)

This useful resource provides a framework in which to address common situations that school leaders encounter regarding educational technology and school library media programs.

(Paperback)

This enlightening book presents a hypothetical evaluation case study to explore and propose tools for effective library program assessment.

Although outcome assessment is almost universally expected by accreditation committees, it is difficult for librarians to determine the methods that should be employed for completing such assessments.

(Paperback)

Novice and advanced online searchers can prepare for cost-effective electronic database searching with this new resource. The process includes conversation and question negotiation, strategy formulation, discussion of alternative approaches, search algorithm, file selection, search results, evaluation, and further steps if necessary.

(Paperback, 3rd edition)

Whether you're a practicing cataloger looking for a short text to update you on the application of RDA to cataloging records or a school librarian who needs a quick resource to answer cataloging questions, this guide is for you.

(Hardback)

This exploration and comparison of the approaches of America's RLIN and Israel's ALEPH bibliographic networks closes with an analysis of the potential for exchanging Hebrew bibliographic data and a forecast of the implication of automation for the future of Hebrew cataloging worldwide.

(Paperback)

Provides a variety of exercises on MARC cataloging, Anglo-American Cataloging Rules (AACR), authority control, subject headings (LCSH and Sears List of Subject Headings), classification (Library of Congress and Dewey Decimal), and nonbook cataloging (computer files, sound recordings, video recordings, maps, and kits).

(Paperback, 5th edition)

Not surprisingly, such materials constitute an increasingly vital part of any library's collection, and a particular and ongoing challenge to its catalogers.

For over two decades, Cataloging of Audiovisual Materials and Other Special Materials has served as the place to go for catalogers of nonprint materials around the world.

(Hardback)

Offers solutions to the problems of recruiting and training cataloguing librarians. Topics discussed include training strategies, the impact of library computer systems and the librarian's response to changing methods of organization in order to create good library service.

(Paperback)

Catch the wave of enthusiasm that accompanies holiday celebrations, and use it to promote reading and literature throughout the year.

(Hardback)

More effectively meet the diverse literacy needs of the growing Latino population by learning how to evaluate and select quality Latino children's literature.

(Hardback)

By placing its professional expertise in the service of maintaining the democratic values of free expression and pluralism, American librarianship not only defended its professional autonomy in the area of book selection, but also developed an ideology of intellectual freedom and claimed its defense as a central jurisdiction.

(Paperback)

This book is an essential text if you seek information about censorship in schools and school libraries. The author takes you from the beginning of public education to current issues involving censorship, with detailed descriptions of the materials that are censored and explanations of why they are censored.

(Paperback)

Securing the interest of energetic, independent middle school students is one of the greatest challenges of school librarians.

(Hardback)

It is increasingly important to understand the complexity of central and southeastern Europe following the enlargement of NATO into Central Europe, the ongoing problems of the Balkans, and the subsequent focus of global attention on the entire region.

(Hardback)

An informative guide to the recently emerged states of Uzbekistan, Kazakhstan, and Kyrgyzstan, providing coverage of a broad range of political, economic, and cultural issues.

(Hardback)

This bibliographic guide to the history of economic conditions in Central Europe assists in the examination of German-speaking Europe from the first efforts at economic growth and political unification through full industrialization and the disaster of war to the complexities of a region torn between competing economic and political systems.

(Paperback)

An invaluable how-to text that details the workshop model, addresses the design challenges, and explains the best avenues for curriculum-based learning in the school library makerspace.

A successful school makerspace needs an enthusiastic maker community, school-wide participation, and staff support.