(Hardback)

This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony.

(Paperback)

This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony.

(Paperback)

Created for librarians new to MARC and for those accustomed to using MARC data, it explains all three types of MARC records, and it gives considerations and specifications for MARC database processing, MARC products, and online systems.

(Paperback, 2nd Revised edition)

Designed to assist LIS students, copy catalogers, and paraprofessionals in learning the principles and practices of modern cataloging, the Blitz Cataloging Series offers simple presentation of cataloging rules with practical examples in workbook format.

(Hardback)

(Paperback)

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.

(Hardback)

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.

(Hardback)

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both th...

(Paperback)

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both th...

(Hardback)

With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes.

(Paperback)

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy-from traditional promotions such as advertising and posters to social media marketing.

(Paperback)

Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower vi...

(Hardback)

Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower vi...

(Hardback, 2nd edition)

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.

(Hardback)

They analyse how these categories may be adapted during fieldwork and they discuss data collection methods supporting Marxian analysis, including during COVID-19 times.

(Paperback)

(Paperback)

With these teachers guides and study books, youll have your elementary and middle-schoolers mesmerized by math in no time! Students will increase their ability to mentally manipulate numbers while learning magic tricks that use dice, coins, buttons, stones, and other common objects.

(Paperback)

(Hardback)

The introduction of new technologies exerts a profound influence on our ways of thinking about current businesses and issues. They quickly make obsolete the products and services that these businesses provide.

(Paperback)

The introduction of new technologies exerts a profound influence on our ways of thinking about current businesses and issues. They quickly make obsolete the products and services that these businesses provide.

(Hardback, 2nd edition)

The second edition of an award-winning text on government information for information professionals and those researching all branches of the US government.

(Paperback)

This up-to-date guide provides informational professionals and their clients with much-needed assistance in navigating the immense field of government information.

When information professionals are asked questions involving government information, they often experience that "deer in the headlights" feeling.

(Hardback)

Masters of the Drum, comprising eight essays and two interviews, examines both celebrated and insufficiently explored Caribbean, African, and African-American lit/orature that asserts the interface between the scribal and the spoken/gestural in Black word art.

(Paperback)