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"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--

(Paperback)

This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.

(Hardback)

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.

(Hardback)

Only when a systems perspective like this is adopted and technology seen as a strategic variable can technology transfer be understood and successfully implemented, says Madu.

Madu thus identifies the failures of technology transfer as the result of malfunctions in three components of the system: technology, structure, and behavior.

(Hardback)

Most of what passes for strategic planning is not strategic at all. Cook maintains that even to attempt strategy there must first be a strategic system, a system that deals with strategic issues, decision-making, and strategic action, which is preceded by strategic thinking.

(Hardback)

Structural adjustment has become the orthodox economic policy in developing countries. International institutions, through structural adjustment loans (SALs), provide both impetus and guidance to developing countries.

(Hardback)

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Sustainable development has been approached from many viewpoints over the past 15 years without a concise or precise definition of what sustainable development really stands for.

(Hardback)

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(Hardback)

In five decades, Taiwan has shifted from an authoritarian regime to a multi-party democracy, has moved steadily toward modernization, and has become an economically affluent, socially pluralistic society.

(Hardback)

Based on an analysis of over 200 newscasts aired during the first six years of the Reagan administration, this book offers an account of the ways in which news media escalate public panic about terrorism, encouraging support for US policy rather than building sympathy for terrorists.

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Working from transcripts of recordings made in real science classrooms, this volume goes beyond previous work on the organization of classroom discourse to show how the conceptual content of a specialized subject is actually communicated through the semantic patterns that teachers and students weave with language.

(Hardback)

Explores how developing countries can combat tax evasion and other unfair practices, and shows how such action is vital if we are to meet the Sustainable Development Goals.

(Paperback)

Explores how developing countries can combat tax evasion and other unfair practices, and shows how such action is vital if we are to meet the Sustainable Development Goals.

(Hardback)

(Paperback)

Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making.

(Hardback)

Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making.

(Hardback)

With the growing interest in real-world (nonacademic) writing, critics are suggesting that the composition skills taught in schools may have little to do with the written communication skills students later need in their careers.

(Hardback)

Nature and Cyberspace examines how nature metaphors are used to refer to online experiences. It investigates the sources and history of usage, asking how early developers decided on words like 'home', 'navigate' and 'log on'. It goes on to explore how these terms are usedin personal and corporate spheres in the web 2.0 environment.