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This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

(Hardback)

This book explores the experiences of stigmatization from individuals who are currently, or have been, enrolled in the Supplemental Nutrition Assistance Program (SNAP). Positive social support is discussed to improve and cope with the feelings of stigma.

(Hardback)

This book presents the obstacles and opportunities of six women who have run for president of the United States from 1964 to 2016.

(Hardback)

This book centralizes media, sports, and athlete identity while providing an in-depth evaluation of the role that media play in how society views and discusses sports and athletes, highlighting several types of intertextuality and intersectionality while doing so.

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"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--

(Paperback)

This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.

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This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.

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This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

(Hardback)

Only when a systems perspective like this is adopted and technology seen as a strategic variable can technology transfer be understood and successfully implemented, says Madu.

Madu thus identifies the failures of technology transfer as the result of malfunctions in three components of the system: technology, structure, and behavior.

(Hardback)

Most of what passes for strategic planning is not strategic at all. Cook maintains that even to attempt strategy there must first be a strategic system, a system that deals with strategic issues, decision-making, and strategic action, which is preceded by strategic thinking.

(Hardback)

Structural adjustment has become the orthodox economic policy in developing countries. International institutions, through structural adjustment loans (SALs), provide both impetus and guidance to developing countries.

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This edited collection explores a wide range of communication elements and themes representing a variety of topics and methodologies relating to the 2016 US presidential election. The chapters focus on the role and function of communication across all phases, issues, and messaging in the election campaigns.

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This book examines the cultural, political, and social implications of surfing and street skateboarding by drawing on critical cultural studies, political philosophy, postcolonial studies, urban sociology, and poststructuralist theory to analyze and render everyday performances as critical theoretical gestures.

(Hardback)

Sustainable development has been approached from many viewpoints over the past 15 years without a concise or precise definition of what sustainable development really stands for.

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In five decades, Taiwan has shifted from an authoritarian regime to a multi-party democracy, has moved steadily toward modernization, and has become an economically affluent, socially pluralistic society.

(Hardback)

Based on an analysis of over 200 newscasts aired during the first six years of the Reagan administration, this book offers an account of the ways in which news media escalate public panic about terrorism, encouraging support for US policy rather than building sympathy for terrorists.

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This book investigates domestic race-related social justice issues and intercultural communication between Black and White individuals. Twenty-first-century racism, racial tensions, prejudice, police brutality, #BLM, misperception, and the role of the past are deconstructed in an engaging, provocative, and accessible manner.

(Paperback)

This book investigates domestic race-related social justice issues and intercultural communication between Black and White individuals. Twenty-first-century racism, racial tensions, prejudice, police brutality, #BLM, misperception, and the role of the past are deconstructed in an engaging, provocative, and accessible manner.