(Hardback)

A chronicle of the metamorphosis of videotape from its beginnings nearly 35 years ago as a media technology controlled by a few television executives, to a popular communications agent which is profoundly altering the way America consumes information and entertainment.

(Hardback)

Silence, Civility, and Sanity focuses on the importance of silence to temper speech and embrace the art of listening in order to foster a more positive dialogue and civil society in a divided nation.

(Paperback)

This edited collection examines the increased utilization of social media in daily life and its impact on social movements from the perspective of academics, researchers, and activists.

(Hardback, 5th edition)

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrells practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

(Hardback, Fourth Edition)

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms from Twitter to TikTok and succeed in the changing field of public relations.

(Paperback, Second Edition)

This text shows how and why US educational reforms must seek to build upon rather than downplay the native culture and language of minority students. The work includes stories from teachers and students that show what works - and what doesn't - in creating effective educational opportunties.

(Hardback)

This edited collection explores the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world.

(Hardback)

This collection uses Susan Sontags Notes on Camp as a foundation from which to explore current topics related to camp. It recognizes Sontags work as significant in spurring examination of the phenomenon but also limited in its descriptive rather than philosophical, theoretical, and conceptual nature.

(Paperback)

In this book, ten First Amendment scholars analyze various aspects and issues related to speech freedom on campus.

(Hardback)

Offering a theoretically coherent and integrated introduction, the book examines how communication (symbolic activity) occurs in a range of contexts from individual perception and thought to interpersonal and public situations.

(Paperback)

Offering a theoretically coherent and integrated introduction, the book examines how communication (symbolic activity) occurs in a range of contexts from individual perception and thought to interpersonal and public situations.

(Paperback)

(Hardback)

This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

(Paperback)

This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

(Hardback)

This book explores the experiences of stigmatization from individuals who are currently, or have been, enrolled in the Supplemental Nutrition Assistance Program (SNAP). Positive social support is discussed to improve and cope with the feelings of stigma.

(Hardback)

This book presents the obstacles and opportunities of six women who have run for president of the United States from 1964 to 2016.

(Hardback)

This book centralizes media, sports, and athlete identity while providing an in-depth evaluation of the role that media play in how society views and discusses sports and athletes, highlighting several types of intertextuality and intersectionality while doing so.

(Paperback)

"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--

(Paperback)

This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.

(Hardback)

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.

(Paperback)

This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

(Hardback)

Most of what passes for strategic planning is not strategic at all. Cook maintains that even to attempt strategy there must first be a strategic system, a system that deals with strategic issues, decision-making, and strategic action, which is preceded by strategic thinking.

(Hardback)

(Hardback)

This edited collection explores a wide range of communication elements and themes representing a variety of topics and methodologies relating to the 2016 US presidential election. The chapters focus on the role and function of communication across all phases, issues, and messaging in the election campaigns.