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Based on extensive research and decades of experience, museum analyst and planner John W. Jacobsen provides both the theoretical underpinnings and the operational pragmatics of measuring any museum's intentional impact and performance by using 1,025 indicators drawn from 51 ex...

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This book is the first of three early chapter books about the adventures of Melvil and Dewey, two lovable gerbils, who live in an elementary school library.

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Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It featur...

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Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servic...

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Memorial museums seek to research, represent, commemorate and teach on the subject of dreadful, violent histories. This book analyzes the tactics of these institutions and gauges their public significance.

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Memorial museums seek to research, represent, commemorate and teach on the subject of dreadful, violent histories. This book analyzes the tactics of these institutions and gauges their public significance.

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Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation.

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Jia Liu tackles the unruly world of metadata development and implementation through a state-of-the-art overview of major theoretical issues and exemplary practices.

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Metadata in library information environments is evolving rapidly. This book provides readers with a set of tools for designing, developing, and implementing metadata-rich information systems while also examining the challenges and opportunities in this field.

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Drawing from the contributions of 20 academic and public library middle managers, this book reveals knowledge, expertise, and insights on a variety of management topics and responsibilities.

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By providing students with a road map to respected, commonly available resources on a variety of topics, pathfinders help build independent research and information literacy skills.

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A concise, handy guidebook for teaching correct MLA-style citation to middle and high school researchers.

MLA Made Easy: Citation Basics for Beginners offers an effective way to introduce proper research citing to those who are new to research and the MLA style.

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As more users expect to use their mobile devices, librarians will want and need to develop the necessary skills to reach this growing user base. Mobile Devices: A Practical Guide for Librarians will aid libraries and librarians as they go through the process of planning, developing, implementing, marketing, and evaluating mobile services.

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Learn how to encourage library patrons to create their own content and tag it with the librarys location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

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Learn how to encourage library patrons to create their own content and tag it with the librarys location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

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If you are wondering what mobile technology adoption means for your library or how to get started, Mobile Technologies for Every Library will answer your questions! This book will detail the opportunities and pitfalls in using mobile technology in libraries.

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If you are wondering what mobile technology adoption means for your library or how to get started, Mobile Technologies for Every Library will answer your questions! This book will detail the opportunities and pitfalls in using mobile technology in libraries.

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The rapid expansion of mobile technology has had a profound impact on many different sectors, industries, and institutions, among those that have been affected are libraries. With more users expecting access to information and resources in a mobile optimized format, libraries...