(Paperback)

(Paperback)

(Hardback)

(Paperback)

Brimming with political-party campaign advertisements from the 1938 election to the present day, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history.

(Paperback)

(Paperback)

(Hardback)

The author describes the difficulties in the matter of supporting free elections. Devoting a chapter each to Cuba, Panama, Nicaragua, the Dominican Republic, Mexico, Haiti, Costa Rica, and Honduras, he reviews the record of U.S. efforts to deal with the problems of its Caribbean neighbors in the 1898-1933 era by this method.

(Hardback)

American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.

(Paperback, 5th edition)

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.

Political campaigning reinvents itself at a furious pace.

(Hardback)

(Hardback)

(Paperback)

(Paperback)

(Hardback)

Analyzes the rhetoric and symbols of government advertising, using Canada as a case study.

(Hardback)

Americans have a love-hate relationship with negative campaigning, claiming to despise it and ranting about how it turns off the electorate, while at the same time paying an increasing amount of attention to negative ads and tactics during ever-lengthening campaign seasons.

(Paperback)

An offbeat, irreverent look at the 2004 presidential race, in its not-ready-for-prime-time preliminaries

(Hardback)

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign.

(Paperback)

Examining the development of the process of presidential selection, this book contends that many of the major purposes of the selection system as it was formerly understood have been ignored by reformers and modern scholars. It identifies a set of criteria for a selection system and analyzes and evaluates the changes in the selection process.

(Hardback)

In this irreverent campaign diary, equal parts Hunter S. Thompson and Michael Lewis, Washington Post political writer Dana Milbank remembers the bruising highlights of the 2000 presidential campaign

(Paperback)

A true adventure story that mixes personal anecdote and fascinating facts to bring women's recent political history to life, concluding with guidance to inspire a new generation of women risk takers.

(Hardback)

This is the first book to provide a clear overview and innovative analysis of the multiple ways the European Union affects industrial relations. -- .

(Paperback)

What is unique about political advertising Is it really all that effective in changing votes And why does it have to be so annoying. In The Hard Sell, creative director Dee Madigan uses humour and a down-to-earth approach in examining the world of political advertising. Dee is candid about the tricks of the trade and the lessons that can be learnt.

(Hardback)

Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.

Political marketing is about the making and unmaking of governments in a democracy.

(Paperback)

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.