(Hardback)

Americans have a love-hate relationship with negative campaigning, claiming to despise it and ranting about how it turns off the electorate, while at the same time paying an increasing amount of attention to negative ads and tactics during ever-lengthening campaign seasons.

(Paperback)

Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning h...

(Paperback)

An offbeat, irreverent look at the 2004 presidential race, in its not-ready-for-prime-time preliminaries

(Paperback)

The standard view of the transition is based on a distinction between campaigning and governing, with election day as the marker: campaigning before, preparing to govern after.

(Hardback)

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign.

(Paperback)

One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants.

(Paperback)

Politics, Media and Campaign Language is an original, groundbreaking analysis of the story of Australian identity told through Australian election campaign language. Introducing the concept of identity security, the book argues that the story of Australian identity is characterised by recurring cycles of anxiety and reassurance, which betray a deep underlying feeling of insecurity.

(Hardback)

Politics, Media and Campaign Language is an original, groundbreaking analysis of the story of Australian identity told through Australian election campaign language. Introducing the concept of identity security, the book argues that the story of Australian identity is characterised by recurring cycles of anxiety and reassurance, which betray a deep underlying feeling of insecurity.

(Paperback)

This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether theyre leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such expectation setting has increased dramatically over time.

(Hardback)

This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether theyre leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such expectation setting has increased dramatically over time.

(Paperback)

Presidential Campaign Rhetoric in the Age of Confessional Politics analyzes religious rhetoric in presidential campaigns from 1976-2008, proposing a confessional political style successful candidates must employ that differs sharply from earlier ideals of civic piety. Brian T....

(Paperback)

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Can...

(Paperback)

Examining the development of the process of presidential selection, this book contends that many of the major purposes of the selection system as it was formerly understood have been ignored by reformers and modern scholars. It identifies a set of criteria for a selection system and analyzes and evaluates the changes in the selection process.

(Paperback)

To many, the term ""campaign ethics"" is an oxymoron. Questionable campaign conduct occurs at many levels, from national presidential elections to local delegate contests.

(Hardback)

In this irreverent campaign diary, equal parts Hunter S. Thompson and Michael Lewis, Washington Post political writer Dana Milbank remembers the bruising highlights of the 2000 presidential campaign

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A true adventure story that mixes personal anecdote and fascinating facts to bring women's recent political history to life, concluding with guidance to inspire a new generation of women risk takers.

(Hardback)

This is the first book to provide a clear overview and innovative analysis of the multiple ways the European Union affects industrial relations. -- .

(Paperback)

What is unique about political advertising Is it really all that effective in changing votes And why does it have to be so annoying. In The Hard Sell, creative director Dee Madigan uses humour and a down-to-earth approach in examining the world of political advertising. Dee is candid about the tricks of the trade and the lessons that can be learnt.

(Hardback)

Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.

Political marketing is about the making and unmaking of governments in a democracy.

(Hardback)

The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.

(Paperback)

The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.

(Paperback)

The 2002 midterm elections were noteworthy U.S. congressional campaigns for many reasons. They marked the last national contests before implementation of the Bipartisan Campaign Reform Act (BCRA) and thus were expected by many to be the ""last hurrah"" for soft money.

(Paperback)

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

(Paperback)

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals Who in the electorate is persuaded by these controversial issues This book presents an analysis of presidential campaigns.