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An in-depth look into how the news media frame referendum campaigns, based on the coverage of the 2014 Scottish independence referendum. An analysis of the factors at play in journalistic coverage of complex and highly contested political campaigns -- .

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An in-depth look into how the news media frame referendum campaigns, based on the coverage of the 2014 Scottish independence referendum. An analysis of the factors at play in journalistic coverage of complex and highly contested political campaigns -- .

(Paperback)

With the use of diagrams this work examines the non-partisan processes involved in defining new constituencies, in detail, illustrating how they operate and stresses the important role of tactical voting in the production of recent election results.

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This book explores the campaign history of Californias women legislators and the increasingly complex strategies they used in efforts to transcend gender barriers when running for office from 1912 to 1970. Nearly 500 women ran on the primary ballots, re-gendering the political landscape while struggling against a recurring historical amnesia.

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This sequel to the author's "The New Germany Votes" analyzes the effect of unification on German electoral politics, focusing on the 1994 Bundestag elections. It is intended as a comprehensive overview of the social and political forces shaping electoral politics in Germany in the 1990s.

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Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate.

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(Hardback)

Hillary Rodham Clinton and the 2016 Election: Her Political and Social Discourse examines how Clinton uses political rhetoric and discourse to provide and assert her right to lead. This edited collection analyzes interviews with and media reports about Clinton to present readers with a pre-election picture of her discourse and its relation to the 2016 election.

(Paperback)

This book demonstrates how Clinton used political rhetoric and discourse to provide and assert her right to lead. This edited collection analyzes interviews with and media reports about Clinton to present readers with a pre-election picture of her discourse and its relation to the 2016 election.

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(Paperback)

John Howard and Kevin Rudd prepare to fight the battles of their careers. In one camp is the most experienced politician in the country; and, in the other is a rookie politician who seems unable to put a foot wrong. This work takes us behind the scenes of both parties on the announcement of the election campaign.

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This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the medias image presentation of political candidates influences voting at both the aggregate and individual level.

(Paperback)

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the medias image presentation of political candidates influences voting at both the aggregate and individual level.

(Hardback)

This study presents the theoretical areas that political communication consultants draw upon in making strategic and tactical decisions in political campaigns. It investigates the motivations for using a particular strategy and the effects on the voting public.

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Stanley Kelley, Jr., offers a new way of interpreting election outcomes without relying on the kind of arbitrary speculation usually elicited by this and other questions. He examines presidential elections from 1952 to 1981), with emphasis on the Johnson and Nixon landslides. Originally published in 1983. The Princeton Legacy Library uses the lat

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(Hardback)

This volume examines when and how Latinas run for political office at the national and state level. Contributors further this analysis by examining the ways Latinas are covered in the news, how they are compared to other political candidates, and how they act once in the legislature.

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An account of a new theory and method of voting, judging and ranking, majority judgment, shown to be superior to all other known methods.

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Concentrating upon the candidates' own perceptions of the need to build coalitions that will elect them, he raises questions that go to the heart of presidential politics: how have changes in presidential campaigns influenced candidate strategies how did the candidates use rhetoric, campaign travel, and symbolism in their coalition building

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It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising.

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Voters often desert a preferred candidate for a more viable second choice to avoid wasting their vote. Likewise, parties to a dispute often find themselves unable to agree on a fair division of contested goods. This book shows how social-choice and game theory could make political and social institutions more democratic.

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Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.

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A comparative study of the political communication processes in the United States and France which brings together researchers from both countries to examine differences and similarities between the media's involvement in each nation's 1988 presidential election campaign.