(Paperback)

How do kids become engaged with brands Does their relationship with them change throughout their life Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

(Hardback)

How do kids become engaged with brands Does their relationship with them change throughout their life Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

(Paperback)

(Paperback)

(Paperback)

Unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Using a range of case studies, this title explains how, by taking an approach, you can carve out a larger chunk of any marketplace.

(Hardback)

Killing the Messenger reveals the dangerous new face of war and journalism. In their own words, correspondents describe the new dangers they face and attempt to explain why they are targeted.

Killing the Messenger reveals the dangerous new face of war and journalism.

(Paperback)

(Hardback)

Brings together the scholarship on business and politics by one of the leading authorities on this subject. The essays in this volume explore a number of contemporary issues, including the debate over the scope and extent of business power in America, the growth of shareholder protests and consumer boycotts, and more.

(Paperback)

An exploration of the private equity firm Blackstone Group that discusses its history, control of corporations around the world, controversies, founders, and other related topics.

(Paperback)

A completely unique guide to investing your hard earned loot, Kissing the frog translates the mystifying language of money into the language of classic fairy tales and nursery rhymes.

(Paperback)

Inspirational stories of eleven low-income women who are moving their families out of poverty by starting their own businesses

(Paperback)

In this five-week video study, pastor and business leader Jeff Henderson provides practical tools to help Christians communicate to the world what they are FOR rather than AGAINST.

(Hardback)

In the 21st century, intangible resources such as knowledge and social capital have become as necessary to the modern economy as coal, diamonds, and oil were to the past.

(Hardback)

The essays in this book examine the role of education and the university in economic development.

(Paperback)

Concerns about people's resistance to facts and knowledge are becoming increasingly serious. This book draws on the social, economic and evolutionary sciences to provide an integrated understanding of the phenomenon.

(Hardback)

This book concentrates on knowledge workers, mainly editors, in the Chinese publishing industry. The book focuses on their changing social, economic, and political roles; their dilemmas, challenges, and opportunities associated with current social reform; and Chinas integration into the global political economy.

(Paperback)

This book concentrates on knowledge workers, mainly editors, in the Chinese publishing industry. The book focuses on their changing social, economic, and political roles; their dilemmas, challenges, and opportunities associated with current social reform; and Chinas integration into the global political economy.

(Paperback)

Highlights the influence of Edmund Phelps' ideas. Addressing the most important debates in macroeconomic theory, this book focuses on the rates at which new technologies arise and information about markets is dispersed, information imperfections, and the heterogeneity of beliefs as determinants of an economy's performance.

(Paperback)

With this first of eight volumes, the eminent economist Fritz Machlup launches his monumental inquiry into the production of knowledge as an economic activity. Volume I presents the conceptual framework for this inquiry and falls into three parts: Types of Knowledge, Qualities of Knowledge, and Knowledge as a Product. Originally published in 1981.

(Hardback)

(Hardback)

(Hardback)

(Hardback)

Can Korea realize its dream of matching the economic performance of the G-7 nations in the next 15 years This book puts Korea's technological challenge in its historical context, documents the reasons past strategies are no longer viable, and presents a blueprint for the next stage in Korean development.

(Hardback)

Kuznets focuses on the four key characteristics of South Korean economic development since the mid-1960s: relatively high investment rates, labor market competition, export orientation, and a strong, interventionist government.