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(Hardback)
By: Hayagreeva Rao
ISBN: 9780691134567
Readership/Audience: Tertiary Education
Publication Date: Mar 2009
Publisher: Princeton University Press
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Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
(Hardback)
By: Koray alikan
ISBN: 9780691142418
Readership/Audience: Tertiary Education
Publication Date: Nov 2010
Publisher: Princeton University Press
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Presents an analysis of the international cotton trade and argues for a novel understanding of global markets. This book examines the arrangements, institutions, and power relations on which cotton trading and production depend, and provides an alternative approach to the analysis of pricing mechanisms.
(Paperback)
By: Harvard Business Review
ISBN: 9781591397625
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2006
Publisher: Harvard Business Review Press
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Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.
(Hardback)
By: Nirmalya Kumar
ISBN: 9781591392101
Readership/Audience: Professional and Scholarly
Publication Date: May 2004
Publisher: Harvard Business Review Press
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CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.
(Hardback)
By: Charlene Li
ISBN: 9781422129807
Readership/Audience: General
Publication Date: Jun 2009
Publisher: Harvard Business Review Press
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Marketing in the Groundswell
(Hardback)
By: Philip Kotler
ISBN: 9781578516001
Readership/Audience: General
Publication Date: Mar 2002
Publisher: Harvard Business Review Press
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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
(Paperback)
By: Theodore Levitt
ISBN: 9781422126011
Readership/Audience: General
Publication Date: Jun 2008
Publisher: Harvard Business Review Press
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Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
By: Michael Sedge
ISBN: 9781581150407
Readership/Audience: General
Publication Date: Jan 2000
Publisher: Allworth Press,U.S.
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The book includes a section on marketing on the Internet, interviews with authors, and writers resources.
(Paperback)
By: Professor Gabrielle Meagher
ISBN: 9781920899950
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2015
Publisher: Sydney University Press
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(Hardback)
By: William J. McEwen
ISBN: 9781595620057
Readership/Audience: General
Publication Date: Jan 2006
UK Publication Date: 1st November 2005
Publisher: Gallup Press
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Synopsis coming soon.......
(Paperback, 159th New edition)
By: Marcel van der Linden
ISBN: 9781642590111
Readership/Audience: General
Publication Date: Apr 2019
Publisher: Haymarket Books
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When he died, Marx left his opus Capital unfinished. But how incomplete was the project This volume offers the first comprehensive answer.
(Hardback)
By: Paul F. Nunes
ISBN: 9781591391968
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2004
Publisher: Harvard Business Review Press
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Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.
(Hardback)
By: Cathleen Benko
ISBN: 9781422110331
Readership/Audience: General
Publication Date: Aug 2007
Publisher: Harvard Business Review Press
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Far-reaching changes in attitudes and family structures have been redefining the workforce over the years - yet the workplace has remained much the same. During this time, many companies have learned that personalising the customer experience is good for business. The authors argue to extend this concept to the workplace.
(Hardback)
By: B.Joseph Pine II
ISBN: 9780875843728
Readership/Audience: General
Publication Date: Nov 1992
Publisher: Harvard Business Review Press
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Explains mass customization in its historical context and demonstrates why mass production cannot work in turbulent industries. This work also presents an analysis on when and how managers in both service and manufacturing industries can make the transition to mass customization.
(Hardback)
By: Pierre-Andr Chiappori
ISBN: 9780691171739
Readership/Audience: Tertiary Education
Publication Date: Aug 2017
Publisher: Princeton University Press
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(Paperback)
By: Fred E. Basten
ISBN: 9781611451351
Readership/Audience: General
Publication Date: Jun 2012
Publisher: Skyhorse Publishing
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Nice women never wore makeup. Even the word was taboo in polite society - until Max Factor entered the scene. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America, where he opened a cosmetics store in Los Angeles. This book tells his story.
(Paperback)
By: E.Raymond Corey
ISBN: 9780875842516
Readership/Audience: Tertiary Education
Publication Date: Dec 1991
Publisher: Harvard Business Review Press
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(Hardback)
By: Greg Kihlstrom
ISBN: 9781667818375
Readership/Audience: General
Publication Date: May 2022
Publisher: BookBaby
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(Hardback)
By: Anthony B. Atkinson
ISBN: 9780691191225
Readership/Audience: Tertiary Education
Publication Date: Aug 2019
Publisher: Princeton University Press
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(Hardback)
By: loi Laurent
ISBN: 9780691170695
Readership/Audience: Tertiary Education
Publication Date: Feb 2018
Publisher: Princeton University Press
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(Paperback)
By: Elin Haf Gruffydd Jones
ISBN: 9780708314654
Readership/Audience: Tertiary Education
Publication Date: Jun 1999
Publisher: University of Wales Press
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Designed to put the reader in touch with the main communications media and information sources in 10 of the more than 40 minority-language groups within the European Community, this guide aims to enable minorities to communicate with each other and foster contact.
(Paperback)
By: Mark Parrott
ISBN: 9781628654547
Readership/Audience: General
Publication Date: Jan 2018
Publisher: Motivational Press, Incorporated
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(Hardback)
By: David M. Kreps
ISBN: 9780691250144
Readership/Audience: Tertiary Education
Publication Date: Dec 2023
Publisher: Princeton University Press
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(Hardback, 2nd edition)
By: David M. Kreps
ISBN: 9780691182698
Readership/Audience: Tertiary Education
Publication Date: Apr 2019
Publisher: Princeton University Press
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