StartPrev323334353637383940NextEnd
(Paperback)
By: Harvard Business Review
ISBN: 9781633699724
Readership/Audience: General
Publication Date: Feb 2021
Publisher: Harvard Business Review Press
See more...
(Paperback)
By: Stan Metcalfe
ISBN: 9780719064692
Readership/Audience: Tertiary Education
Publication Date: Dec 2012
Publisher: Manchester University Press
See more...
The book, newly available in paperback, considers the social role of economic institutions in society and examines the various meanings embedded in the word 'markets', as well as developing arguments on the nature of competition as an instituted economic process, rather than as competition being something that disturbs norms or institutions.
(Hardback)
By: Rita Gunther McGrath
ISBN: 9781591391234
Readership/Audience: General
Publication Date: Apr 2005
Publisher: Harvard Business Review Press
See more...
How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.
(Paperback)
By: Vivek Iyyani
ISBN: 9789814914147
Readership/Audience: General
Publication Date: Jan 2024
Publisher: Penguin Random House SEA
See more...
(Paperback)
By: Robert W. Palmatier
ISBN: 9781352013191
Readership/Audience: Tertiary Education
Publication Date: Jun 2022
Publisher: Bloomsbury Publishing PLC
See more...
(Paperback)
By: Donald Miller
ISBN: 9781400217649
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2022
Publisher: HarperCollins Focus
See more...
Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professionals tool kit.
(Paperback, 2nd edition)
By: Robert W. Palmatier
ISBN: 9781352011463
Readership/Audience: Tertiary Education
Publication Date: Feb 2021
Publisher: Bloomsbury Publishing PLC
See more...
(Paperback)
By: Robert W. Palmatier
ISBN: 9781350327894
Readership/Audience: Tertiary Education
Publication Date: Jul 2025
Publisher: Bloomsbury Publishing PLC
See more...
"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--
(Paperback)
By: Ian Greer
ISBN: 9781913441463
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2022
Publisher: Bloomsbury Publishing PLC
See more...
(Hardback)
By: Philipp Staab
ISBN: 9781526172167
Readership/Audience: Tertiary Education
Publication Date: Mar 2024
Publisher: Manchester University Press
See more...
Markets in the digital age are neither free nor open. Giant platform corporations represent a fundamental transformation of capitalism. While the marketplace used to be imagined by liberalism as an endeavour of innovation, exploration, and knowledge dispersion, the internet meta-platforms have transformed it into private property.
(Hardback)
By: B. Joseph Pine II
ISBN: 9781578512386
Readership/Audience: General
Publication Date: Feb 2000
Publisher: Harvard Business Review Press
See more...
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
(Paperback)
By: Lewis Daniels
ISBN: 9781788708845
Readership/Audience: General
Publication Date: Aug 2023
Publisher: Bonnier Books Ltd
See more...
This the most comprehensive, up-to-date primer for novice traders - covering everything from commodities to crypto - written by a leading expert.
(Paperback, with French flaps)
By: Joshua D. Angrist
ISBN: 9780691152844
Readership/Audience: Tertiary Education
Publication Date: Mar 2015
Publisher: Princeton University Press
See more...
Applied econometrics, known to aficionados as 'metrics, is the original data science. 'Metrics encompasses the statistical methods economists use to untangle cause and effect in human affairs. Through accessible discussion and with a dose of kung fu-themed humor, Mastering 'Metrics presents the essential tools of econometric research and demonstrat
(Paperback)
By: Christine Porath
ISBN: 9781478947899
Readership/Audience: Tertiary Education
Publication Date: Jan 2017
UK Publication Date: 29th December 2016
Publisher: Little, Brown & Company
See more...
From the leading authority on workplace incivility, Christine Porath, shows why it pays to be civil, and reveals just how to enhance effectiveness in the workplace and beyond by mastering civility.
(Paperback, Main)
By: Max Landsberg
ISBN: 9781781254073
Readership/Audience: Tertiary Education
Publication Date: Nov 2015
UK Publication Date: 1st October 2015
Publisher: Profile Books Ltd
See more...
What coaches and managers need to know to truly master the skills of coaching, and so encourage and deliver high performance.
(Paperback)
By: Mitch Meyerson
ISBN: 9781599181516
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2008
Publisher: Entrepreneur Press
See more...
Offers a 12-step program for e-commerce success. This book features technology - including Web 2.0 innovations, web automation strategies to generate passive income, web conferencing, podcasts, blogging and more.
Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Techno...
(Paperback)
By: James M. Utterback
ISBN: 9780875847405
Readership/Audience: General
Publication Date: Oct 1996
Publisher: Harvard Business Review Press
See more...
Presents a fresh look at how innovation transforms industries, raising the fortunes of some firms while destroying others. This book asserts that several organizations must consistently abandon past success and embrace innovation - even when it undermines their traditional strengths.
(Paperback)
By: Steven Goldstein
ISBN: 9781804091265
Readership/Audience: General
Publication Date: Feb 2024
Publisher: Pan Macmillan
See more...
(Paperback)
By: Reid Hoffman
ISBN: 9780552178297
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2023
UK Publication Date: 1st June 2023
Publisher: Transworld Publishers Ltd
See more...
(Paperback)
By: Reid Hoffman
ISBN: 9781787634602
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2021
Publisher: Transworld Publishers Ltd
See more...
(Paperback, Main)
By: Robert Greene
ISBN: 9781781250914
Readership/Audience: General
Publication Date: Nov 2012
UK Publication Date: 19th November 2012
Publisher: Profile Books Ltd
See more...
'Live by your own rules' - Robert Greene, the 'modern Machiavelli' debunks the prevailing mythology of success and presents a radical new way to greatness.
(Paperback)
By: Ed Conway
ISBN: 9780753559178
Readership/Audience: General
Publication Date: Nov 2024
UK Publication Date: 1st August 2024
Publisher: Ebury Publishing
See more...
(Paperback)
By: Mike Berland
ISBN: 9781682451267
Readership/Audience: General
Publication Date: Apr 2020
UK Publication Date: 28th May 2020
Publisher: Regan Arts
See more...
The science behind the ephemeral concept of momentum - virality, fashion, politics - has been largely unexplored... until now.
(Paperback)
By: Emily Hecker
ISBN: 9798350910568
Readership/Audience: General
Publication Date: Jan 2024
Publisher: BookBaby
See more...
