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(Hardback)
By: V. Kasturi Rangan
ISBN: 9781591397663
Readership/Audience: General
Publication Date: Jun 2006
Publisher: Harvard Business Review Press
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Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one's own channel, and align and influence one's channel value chain.
(Paperback)
By: Shane Hamilton
ISBN: 9780691160924
Readership/Audience: Tertiary Education
Publication Date: May 2014
Publisher: Princeton University Press
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Presents a social history of long-haul trucking that explores the contentious politics of free-market capitalism in post-World War II America. This book challenges the popular notion of "red state" conservatism as a devil's bargain between culturally conservative rural workers and economically conservative demagogues in the Republican Party.
(Hardback)
By: Ty Montague
ISBN: 9781422170687
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2013
Publisher: Harvard Business Review Press
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All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.
(Paperback)
By: Seth Millstein
ISBN: 9781510710955
Readership/Audience: General
Publication Date: Dec 2015
Publisher: Skyhorse Publishing
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(Paperback)
By: Terri Levine
ISBN: 9781628652871
Readership/Audience: General
Publication Date: May 2016
Publisher: Motivational Press, Incorporated
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(Paperback)
By: Judy Ringer
ISBN: 9781632651549
Readership/Audience: General
Publication Date: Aug 2019
Publisher: Red Wheel/Weiser
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(Paperback, 2nd Revised edition)
By: Ph.D. Beverly A. Potter
ISBN: 9780914171164
Readership/Audience: General
Publication Date: May 1993
Publisher: Ronin Publishing
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(Paperback)
By: David A. Smith
ISBN: 9781608461349
Readership/Audience: General
Publication Date: Jan 2019
Publisher: Haymarket Books
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Twenty-First Century Inequality & Capitalismcollects critiques ofThomas Pikettys 2014 book from different perspectives, such as those of critical theory, global political economy or public sociology, drawing on the work of Marx or the Marxist tradition.
(Hardback)
By: Ying Zhu
ISBN: 9781595584649
Readership/Audience: General
Publication Date: Oct 2012
Publisher: The New Press
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(Paperback)
By: Ying Zhu
ISBN: 9781595589798
Readership/Audience: General
Publication Date: Mar 2014
Publisher: The New Press
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(Hardback)
By: Elisa Gaudet
ISBN: 9781629148076
Readership/Audience: General
Publication Date: Nov 2014
Publisher: Skyhorse Publishing
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"Two Good Rounds Titans: Leaders in Industry & Golf " is the third book in the Two Good Rounds series. This book continues the exploration of golf and the feel-good golf lifestyle by navigating the connection between golf and business as conveyed by an array of successful leaders from a variety of industries."
(Paperback)
By: Jared Meyer
ISBN: 9781594039010
Readership/Audience: General
Publication Date: Jun 2016
Publisher: Encounter Books,USA
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(Paperback)
By: Robert H. Frank
ISBN: 9780691227108
Readership/Audience: Tertiary Education
Publication Date: Feb 2022
Publisher: Princeton University Press
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(Paperback)
By: Harvard Business Review
ISBN: 9781422128923
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2010
Publisher: Harvard Business Review Press
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Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.
(Hardback)
By: Peter H. Lindert
ISBN: 9780691170497
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Princeton University Press
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"Unequal Gains offers a radically new understanding of the economi c evolution of the United States, providing a complete picture of the uneven progress of America from colonial times to today."--Provided by publisher.
(Paperback)
By: Peter H. Lindert
ISBN: 9780691178271
Readership/Audience: Tertiary Education
Publication Date: Feb 2018
Publisher: Princeton University Press
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"Unequal Gains offers a radically new understanding of the economi c evolution of the United States, providing a complete picture of the uneven progress of America from colonial times to today."--Provided by publisher.
(Hardback)
By: evket Pamuk
ISBN: 9780691166377
Readership/Audience: Tertiary Education
Publication Date: Jan 2019
Publisher: Princeton University Press
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(Paperback)
By: Stephen Denny
ISBN: 9781632651785
Readership/Audience: Tertiary Education
Publication Date: Jan 2021
UK Publication Date: 25th November 2020
Publisher: Red Wheel/Weiser
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(Paperback)
By: Aziz Choudry
ISBN: 9781629631493
Readership/Audience: General
Publication Date: Nov 2016
Publisher: PM Press
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(Paperback)
By: Mary Margaret Fonow
ISBN: 9780816638833
Readership/Audience: Tertiary Education
Publication Date: May 2003
Publisher: University of Minnesota Press
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(Hardback)
By: Mike Moser
ISBN: 9781578517985
Readership/Audience: General
Publication Date: Apr 2003
Publisher: Harvard Business Review Press
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Offers a hands-on action plan for building a cohesive brand strategy from the ground up. This book guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons.
(Paperback)
By: Sam Gennawey
ISBN: 9781628090147
Readership/Audience: General
Publication Date: Dec 2014
Publisher: Unofficial Guides
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This book tells how Universal Studios shook up the multibillion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
(Paperback)
By: Gar Alperovitz
ISBN: 9781595584861
Readership/Audience: General
Publication Date: Mar 2010
Publisher: The New Press
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A paradigm shifting argument for redistributing wealth more broadly. Based on the findings of Nobel Award-winning economists.
(Hardback)
By: Nova Lorraine
ISBN: 9781510763326
Readership/Audience: General
Publication Date: May 2021
Publisher: Skyhorse Publishing
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