(Hardback)

(Paperback)

While a freshman at Princeton, Szaky co-founded a company that produced all-natural, highly effective fertilizer from recycled materials. Every business, he says, should aspire to be good for people, good for the environment, and--last but definitely not least--good for profits.

(Paperback)

(Hardback)

Todays noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging. Secret Sauce shows readers how to transform unconvincing messages into compelling copy that sticks. In this easy-to-read guide, learn how to measure the persuasive impact of your message and see if it passes the SAUCE test.

(Paperback)

Selected Writings on Agricultural Policy and Economic Analysis was first published in1984. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.

(Paperback)

(Paperback, Student Edition)

This is an essential companion to Daron Acemoglu's landmark textbook, Introduction to Modern Economic Growth . Designed for students, this manual contains solutions to selected exercises located throughout Acemoglu's text, helping students to maximize and reinforce their understanding of the material. Students will find this book invaluable for coursework and self-study.

(Paperback)

(Hardback)

A practical approach to designing products and services that change behaviour.

(Hardback, Second Edition)

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

(Hardback)

Game theory has become increasingly popular among undergraduate aswell as business school students. This text is the first to provideboth a complete theoretical treatment of the subject and a variety ofreal-world applications, primarily in economics, but also in business,political science, and the law.

(Paperback)

In Surrounded by Geniuses, Alan Gregerman presents a revolutionary guide to personal, professional, and organizational success.

(Paperback, Export/Airside)

In a rapidly evolving environment, the ability to pivot and change what you do and how you do it can be crucial to survive major disruption - this book shows you how

(Hardback)

In a rapidly evolving environment, the ability to pivot and change what you do and how you do it can be crucial to survive major disruption - this book shows you how

(Paperback)

(Paperback)

(Paperback, 6th edition)

(Paperback)

(Hardback)

"Cofounder of the Stanford d.school Bernie Roth shows you how the power of design thinking can help you achieve goals you never thought possible."--Provided by publisher.

(Paperback)

Is the 24/7, CrackBerry, more-faster-now culture eating people alive or setting them free For everyone feeling trampled by the speed of life and business, author Poscente reveals why harnessing the power of speed is the ultimate solution for this time-starved era.

(Hardback, Fifth Edition)

An essential resource presenting state-of-the-art theory and process of project management, The AMA Handbook of Project Management has long been considered the authoritative guide.

(Paperback)

(Paperback)

A guide to key management principles that will help managers at all levels to function successfully. It is based on the idea that managing is more about common sense and the ability to treat employees with humanity rather than the need to have specialist knowledge and expertise.

(Hardback)

This book examines the underexplored business side of YouTube and YouTube audiences responses to product review videos, sponsored videos, and online video advertising as well as the creators role in the video content.