(Paperback)

(Hardback)

Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.

(Paperback)

(Paperback)

(Hardback)

Part manifesto and part how-to guide, this book presents a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth.

(Paperback)

Innovation is the lifeblood of a growing businesses. Traditionally it means a new idea, device, technique or method but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem.

(Paperback)

Offers you a step-by-step system on how to apply the 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.

(Paperback)

Think you don't have time, money, or skills for marketing Think again. This title can thrill you with how easy it can be. It is jam-packed with concrete ways to effect great changes - even if you have tiny staffs and itty-bitty budgets. It is suitable for nonprofits and do-gooders everywhere.

(Paperback)

Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.

(Paperback, Third Edition)

(Paperback, 2nd edition)

Offers exercises that deliver a customized, action-oriented marketing plan.

(Hardback)

Why do top business schools espouse mission statements that promise to 'educate the leaders of the future' - yet fail to give leadership its intellectual due This book seeks to bridge this disconnect. It helps to elevate leadership to a higher intellectual plane - and to shape the research agenda for the next generation of leadership scholars.

(Hardback)

Challenges leaders to commit to evidence-based management as a way of organizational life - and shows how to turn this common sense into common practice.

(Hardback)

Argues that hardball competitors can gain extreme competitive advantage neutralizing, marginalizing, or even destroying competitors without violating their contracts with customers or employees, and without breaking the rules. This book redefines and reinterprets the meaning of competition.

(Paperback)

Based on the author s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to...

(Hardback)

(Hardback)

The one book every entrepreneur needs to launch and grow a business.

(Hardback)

(Paperback)

If you need the best practices and ideas for achieving career growth and fulfillment—but don't have time to find them—this book is for you. Here are 9 inspiring and useful perspectives, all in one place.

(Paperback)

Most companies waste billions of dollars on technology. Don't be one of them. This collection of HBR articles helps you: clarify corporate strategy with your IT department; fund only IT projects that support your strategy; transform IT investments into profits; build one technology platform for your entire organization; and, more.

(Paperback)

Is your company's top talent jumping ship as good replacements become harder to get his collection of HBR articles helps you: look for good people in all the right places; interview more effectively; make and keep compelling promises to candidates and employees; and, mitigate the risks of hiring stars from other companies.

(Paperback)

How can management cure health care's ills This book includes "HBR" articles that propose several remedies: organizing doctors into teams; focusing incentives on patients' recovery; saving lives and dollars by designing clearer work processes; and bridging the divide between clinicians and administrators.