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Managing your boss: Isn't that merely manipulation Corporate cozying up Not according to John Gabarro and John Kotter. This guidebook contends that you manage your boss for a very good reason: to do your best on the job - and thereby benefit not only yourself but also your supervisor and your entire company.

(Paperback)

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.

(Hardback)

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

(Hardback)

Marketing in the Groundswell

(Hardback)

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

(Paperback)

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

(Hardback)

Synopsis coming soon.......

(Hardback)

Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.

(Hardback)

Far-reaching changes in attitudes and family structures have been redefining the workforce over the years - yet the workplace has remained much the same. During this time, many companies have learned that personalising the customer experience is good for business. The authors argue to extend this concept to the workplace.

(Hardback)

Explains mass customization in its historical context and demonstrates why mass production cannot work in turbulent industries. This work also presents an analysis on when and how managers in both service and manufacturing industries can make the transition to mass customization.

(Paperback)

Who has not admired the titans of sport, entertainment, commerce and public service and been inspired to set course by those stars What youth has not dreamed of becoming rich and famous This book shows you how to learn from Tony Alessandra the importance of passion Hear Lou Holtz's advice on visualizing success.

(Paperback)

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"Portions of this title previously appeared under the title: Invisible"--Title page verso.

(Paperback)

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Helps you learn: The Reality Habit: Recognize what is real in your life, and take the first step toward making your dreams come true; The Attitude Habit: Recognize that you are in control. Things don't happen to you, you make things happen; and The Present Living Habit: Recognize that happiness is not a goal in your life, but a state of mind.

(Hardback)

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You vedecided to start your own business . . . now...

(Hardback)

Illuminating and entertaining literary selections that explore the ethical quandaries of the workplace.

(Hardback)

Suggesting enterprise system's are not the right choice for every company, the author provides a set of guidelines to help managers evaluate the benefits and risks for their organizations. He argues that an organization must make simultaneous changes in its information systems, its business processes, and its business strategy.

(Paperback)

From building a team to managing for the long-term, those that are successful in organisations will have one thing in common, the ability to lead and manage.

(Hardback)

Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the "six forces of digital differentiation" that characterize "inevitable" market winners in the customer's mind.

(Hardback)

Offers an explanation of the venture capital industry and the role it plays in our economy. This book presents a series of practical frameworks for understanding the relationships among venture capital, innovation, and entrepreneurial success.